Remote Director, Narrative & Brand Mastery

Workweek; Northern (KY); Hybrid; USD 140,000 - 190,000; Full time

Benefits offered by this job

Competitive pay

Equity in Workweek

Remote work with Austin option

Unlimited PTO

Health insurance

Parental leave

401(k) match

Home office stipend

Sabbatical after 4 years

Volunteer days

Team retreat

Book stipend

Job summary

Workweek is seeking a Director of Narrative & Brand to be the soul of its growth function. You will shape the collective authority of our HR, Healthcare, Marketing, Ecom, and Fintech communities, ensuring they are viewed as must-reads in their industries.

You blend strategic vision with hands-on writing, guiding the brand across digital and IRL touchpoints, while collaborating with Product and Content to embed storytelling in the product and editorial experiences.

Qualifications

• 6 to 8+ years in brand, social, or creative strategy.
• Writing you would defend: a brand manifesto and a marketing email.
• Working fluency with AI: use tools daily with clear boundaries.
• Editorial conviction: select ideas and justify them succinctly.
• A player-coach: managed teams and still writes copy.
• Fluency across formats: voice from posts to events to swag.
• Real collaboration across Product, Sales, and Content.
• Comfort with ambiguity: start things without waiting for permission.

Responsibilities

• Lead with Taste: direct strategic vibe and creative direction for channels.
• Architect Authority: build narrative frameworks for authoritative brands.
• Galvanize Major Moments: turn launches and milestones into major events.
• Operate with No Ego: write high-stakes launches and craft performance reports.
• Bridge the Network: collaborate daily with Product and Content leads.
• Strategic Alchemy: align brand efforts with growth without sacrificing soul.
• The Workweek Playbook: build scalable storytelling systems.
• Live the Brand: participate in Marketingland with peers.

Skills

Brand strategy

Creative writing

AI fluency

Editorial judgement

Leadership

Cross-functional collaboration

Job description

Workweek is seeking a Director of Narrative & Brand to be the soul of its growth function. You will shape the collective authority of our HR, Healthcare, Marketing, Ecom, and Fintech communities, ensuring they are viewed as must-reads in their industries.

You blend strategic vision with hands-on writing, guiding the brand across digital and IRL touchpoints, while collaborating with Product and Content to embed storytelling in the product and editorial experiences.