Head of Integrated Marketing & Growth

LAKE; Savannah (GA); On-site; USD 180,000 - 260,000; Full time

Job summary

LAKE is seeking a Vice President of Integrated Marketing to lead how customers experience the brand across e‑commerce and retail. The role demands a full‑funnel marketer who can unite performance and brand, translate vision into every touchpoint, and steward the marketing budget with disciplined execution.

You will work with the Chief Commercial Officer to set strategy, lead the creative department and organic social, and ensure marketing acts as the connective layer across functions to deliver

Qualifications

• 10+ years in marketing with DTC or omnichannel experience.
• Experience leading senior teams and cross‑functional collaboration.
• Strong track record integrating brand and performance across channels.

Responsibilities

• Own marketing strategy across e‑commerce and retail, delivering a coherent client journey.
• Lead full funnel across paid, affiliate, creator, organic social, PR and events.
• Oversee brand and consumer PR, protecting equity and shaping narrative.
• Manage marketing budget with clear efficiency guardrails and strategic reallocations.
• Forecast acquisition/retention targets and align with planning and finance.
• Lead and grow the integrated marketing team in a fast‑paced environment.
• Partner with E‑commerce, Creative, Planning, and Operations daily.

Skills

Full funnel marketing

Brand strategy

Performance marketing

Leadership

Budget stewardship

CRM/Lifecycle

Job description

LAKE is seeking a Vice President of Integrated Marketing to lead how customers experience the brand across e‑commerce and retail. The role demands a full‑funnel marketer who can unite performance and brand, translate vision into every touchpoint, and steward the marketing budget with disciplined execution.

You will work with the Chief Commercial Officer to set strategy, lead the creative department and organic social, and ensure marketing acts as the connective layer across functions to deliver