Director, Brand Storytelling & Narrative Strategy

Sia-Experience; New York; Hybrid; USD 180,000 - 200,000; Full time

Benefits offered by this job

Annual bonus

Medical, dental, and vision coverage

401(k) with company match

Job summary

Sia, a leading marketing partner, seeks a Director of Brand Storytelling in NYC. Hybrid work, reporting to the Managing Director, Head of Strategy.

You will set brand narratives, develop content strategies, and lead a team of full-time strategists and freelance SMEs to deliver magnetic, data-informed storytelling across accounts. This role collaborates across creative, social, and media, translating insights into briefs and ensuring the throughline guides all work.

Qualifications

• 8+ years in storytelling or social-first brand strategy.
• Director-level or equivalent experience managing people.
• Experience leading pitches for new business.
• Experience recruiting and managing freelance experts.
• Able to author briefs across creative, media, and social.

Responsibilities

• Set brand narratives and content strategies for accounts.
• Lead throughline and architecture for content ecosystems.
• Develop messaging frameworks by persona.
• Collaborate across creative, social, and media teams.
• Recruit and evaluate freelance SMEs as needed.
• Provide feedback to ensure the work delivers on the strategic promise.

Skills

Brand storytelling

Content strategy

Social-first brand strategy

People management

Freelance talent management

Education

BA

Job description

Sia, a leading marketing partner, seeks a Director of Brand Storytelling in NYC. Hybrid work, reporting to the Managing Director, Head of Strategy.

You will set brand narratives, develop content strategies, and lead a team of full-time strategists and freelance SMEs to deliver magnetic, data-informed storytelling across accounts. This role collaborates across creative, social, and media, translating insights into briefs and ensuring the throughline guides all work.