Brand Storytelling Director: Strategy, Narrative & Growth

Sia; New York (NY); Hybrid; USD 180,000 - 200,000; Full time

Job summary

Sia is seeking a Director of Brand Storytelling to set narratives, content, and messaging across client engagements. You will lead a team of strategists and freelance experts, guiding briefs from pitches through account life, with a social-first orientation and ongoing audience insight integration.

Based in NYC with hybrid work, you’ll shape throughlines, supervise cross-department workstreams, and drive execution across creative, social, and media teams to meet client business goals.

Qualifications

• 8+ years in storytelling, content strategy, or social-first brand strategy, including at least 3+ years at a director level or equivalent, managing people and freelance talent.
• Direct experience leading storytelling for new business pitches, comfortable building a story fast under pressure.
• Track record turning audience research and insight into brand, social and content strategy.
• Experience recruiting, briefing, and managing freelance SMEs or contractors.
• Experience authoring creative, social, and media briefs, not just reviewing them.
• Collaborative leadership with cross-functional teams.
• Fluent view on paid, organic, social, community, content, and brand to capture attention.
• Hands-on social-first instincts with community growth and creator content.
• BA

Responsibilities

• Establish brand narratives and develop content strategies grounded in audience research and insights.
• Build and maintain the throughline for each account across the content ecosystem, aligning teams.
• Develop messaging frameworks by persona based on audience segmentation.
• Ensure strategies pass the test of audience engagement and attention.

Skills

Storytelling

Content strategy

Brand strategy

Leadership

Freelance management

Education

BA

Tools

Job description

Sia is seeking a Director of Brand Storytelling to set narratives, content, and messaging across client engagements. You will lead a team of strategists and freelance experts, guiding briefs from pitches through account life, with a social-first orientation and ongoing audience insight integration.

Based in NYC with hybrid work, you’ll shape throughlines, supervise cross-department workstreams, and drive execution across creative, social, and media teams to meet client business goals.