Director of Brand and Creator Content

This Is Never Work; California (MO); On-site; USD 140,000 - 210,000; Full time

Job summary

Nixon is seeking a Director of Brand Content & Creative to lead and create work that brings the Nixon brand to life. You’ll shape ideas, concepts, campaigns and content, while guiding an internal team of designers, photographers and videographers.

Sitting at the intersection of brand, marketing, content and creative, you’ll translate business goals and consumer stories into compelling work. You’ll answer what stories Nixon should tell and how to tell them, in a hands-on leadership role.

Qualifications

• 6+ years of experience in creative direction, brand creative, content, advertising or integrated marketing.
• Hands-on capabilities in art direction, design, copywriting, photography, video or content creation.
• Strong understanding of digital, social and contemporary content.
• Experience directing photography and video.
• Strong portfolio demonstrating both creative thinking and hands-on creative work.
• Experience developing integrated campaigns from concept through execution.
• Experience leading multidisciplinary creative teams.
• Strong conceptual thinking, storytelling and presentation skills.
• Ability to provide clear creative feedback while remaining actively involved in creating the work.
• Experience working with culturally relevant consumer brands preferred.
• Experience across action sports, fashion, footwear, streetwear, music, lifestyle or youth culture is a plus.

Responsibilities

• Lead creative development across brand campaigns, product launches and events.
• Translate products into distinctive stories that connect cohesively across organic and paid channels.
• Develop campaign concepts, messaging and storytelling from initial idea through execution.
• Write and shape creative briefs that give teams a clear strategic and creative direction.
• Build integrated creative ideas that work across paid media, organic social, ecommerce, email, retail and wholesale.
• Ensure campaigns feel connected across every consumer touchpoint.
• Protect Nixon’s brand identity while continually finding ways to push the brand forward.
• Develop Nixon’s content strategy and define the stories worth telling.
• Identify storytelling opportunities across products, athletes, artists, music, events, design and wider brand culture.
• Create content directly while also working alongside designers, photographers, videographers and external creators.
• Develop content that feels relevant to contemporary culture while remaining distinctly Nixon.
• Ensure product stories are translated into engaging content that builds awareness, relevance and demand.
• Provide clear art direction and creative direction across design, photography, video, social and digital.
• Direct photography and video to ensure creative execution aligns with the original concept and Nixon’s visual identity.
• Lead and inspire a multidisciplinary internal creative team.
• Provide clear, constructive creative feedback while remaining actively involved in making the work.
• Raise the overall quality and consistency of creative output across the Nixon Studio.
• Partner closely with Brand, DTC, Digital Marketing, Ecommerce, Product and Sales teams.
• Translate business and commercial objectives into strong creative ideas and consumer-facing stories.
• Ensure creative teams understand the strategic objectives behind campaigns, launches and content.
• Work collaboratively across departments to take projects from concept through execution.
• Stay connected to action sports, fashion, music, art, design and wider culture.
• Bring cultural insights and emerging creative ideas into Nixon’s work.
• Help ensure Nixon remains relevant and recognisable while maintaining the identity that makes the brand distinctive.

Skills

Creative direction

Brand creative

Content creation

Storytelling

Leadership

Presentation

Job description

About the Role

Nixon is looking for a Director of Brand Content & Creative to lead - and create - the work that brings the Nixon brand to life.

This role will develop ideas, concepts, campaigns and content while providing creative direction to Nixon’s internal team of designers, photographers and videographers.

Sitting at the intersection of brand, marketing, content and creative, you’ll translate business objectives, consumer insights and product stories into creative work that builds awareness, relevance and demand for Nixon.

We’re looking for someone with a strong creative point of view who can help answer two important questions: What stories should Nixon tell, and how should we tell them?

This is a hands‑on creative leadership role. You’ll set the direction, develop the ideas and work alongside the team to bring them to life.

Key Responsibilities

Brand Creative & Campaigns

• Lead creative development across brand campaigns, product launches and events.
• Translate products into distinctive stories that connect cohesively across organic and paid channels.
• Develop campaign concepts, messaging and storytelling from initial idea through execution.
• Write and shape creative briefs that give teams a clear strategic and creative direction.
• Build integrated creative ideas that work across paid media, organic social, ecommerce, email, retail and wholesale.
• Ensure campaigns feel connected across every consumer touchpoint.
• Protect Nixon’s brand identity while continually finding ways to push the brand forward.

Content & Storytelling

• Develop Nixon’s content strategy and define the stories worth telling.
• Identify storytelling opportunities across products, athletes, artists, music, events, design and wider brand culture.
• Create content directly while also working alongside designers, photographers, videographers and external creators.
• Develop content that feels relevant to contemporary culture while remaining distinctly Nixon.
• Ensure product stories are translated into engaging content that builds awareness, relevance and demand.

Creative Direction

• Provide clear art direction and creative direction across design, photography, video, social and digital.
• Direct photography and video to ensure creative execution aligns with the original concept and Nixon’s visual identity.
• Lead and inspire a multidisciplinary internal creative team.
• Provide clear, constructive creative feedback while remaining actively involved in making the work.
• Raise the overall quality and consistency of creative output across the Nixon Studio.

Cross-Functional Collaboration

• Partner closely with Brand, DTC, Digital Marketing, Ecommerce, Product and Sales teams.
• Translate business and commercial objectives into strong creative ideas and consumer-facing stories.
• Ensure creative teams understand the strategic objectives behind campaigns, launches and content.
• Work collaboratively across departments to take projects from concept through execution.

Culture & Brand Relevance

• Stay connected to action sports, fashion, music, art, design and wider culture.
• Bring cultural insights and emerging creative ideas into Nixon’s work.
• Help ensure Nixon remains relevant and recognisable while maintaining the identity that makes the brand distinctive.

Skills & Experience

• 6+ years of experience in creative direction, brand creative, content, advertising or integrated marketing.
• Hands‑on creative capabilities in one or more areas including art direction, design, copywriting, photography, video or content creation.
• Strong understanding of digital, social and contemporary content.
• Experience directing photography and video.
• Strong portfolio demonstrating both creative thinking and hands‑on creative work.
• Experience developing integrated campaigns from concept through execution.
• Experience leading multidisciplinary creative teams.
• Strong conceptual thinking, storytelling and presentation skills.
• Ability to provide clear creative feedback while remaining actively involved in creating the work.
• Experience working with culturally relevant consumer brands preferred.
• Experience across action sports, fashion, footwear, streetwear, music, lifestyle or youth culture is a plus.

What Success Looks Like

You’ll help Nixon create better ideas, not just more assets.

The Studio will have stronger strategic and creative direction. Campaigns will feel more connected. Content will become more relevant and recognisable. And the creative team will have a leader who is willing to work alongside them to make the work better.

The result should be creative that feels distinctly, consistently and unmistakably Nixon.

Are you ready to be part of the Nixon team?