Social Media Specialist

Nixon; California (MO); On-site; USD 70,000 - 80,000; Full time

Benefits offered by this job

Excellent benefits

Job summary

Nixon is seeking a Social Media Specialist based in Carlsbad, California. You will curate, coordinate with riders, influencers, ambassadors, and internal teams to create and share engaging content that resonates with Nixon fans and customers.

You will work with the North American team to ensure strong brand engagement, leveraging trends and new tech while aligning with regional offices and distributors for cohesive social programs.

Qualifications

• Bachelor’s degree or equivalent in digital marketing, communications, or related field.
• 3+ years managing brand social media accounts.
• Experience developing brand content and activations.

Responsibilities

• Build the organic social media strategy across channels (Reddit, TikTok, YouTube, IG, Facebook) to drive traffic and engagement.
• Own content plan and creation for all organic channels in coordination with marketing calendars.
• Oversee daily posting and engagement of organic social content and feedback.
• Collaborate with global digital marketing on influencer processes and go-to-market calendars.
• Produce video content with copy aligned to brand guidelines.

Skills

Social media strategy

Content creation

Influencer collaboration

Video production

Community management

Copywriting

Project management

Education

Bachelor’s degree in digital marketing or communications

3+ years in brand social media

Tools

MS Office

Adobe Creative Suite

Social media analytics tools

Job description

Company Overview

Nixon is California’s watch brand, born from action sports creating custom built, watches. As a company we are ambitious, we take risks. Above all, we build products you’ve never seen but always wanted. We collaborate with the best athletes, artists, brands, creators, retailers and causes.

Position Summary

As the Social Media Specialist, you are at the center of the Nixon community. You are the person curating, coordinating, collaborating with team riders, influencers, ambassadors, studio and marketing teams creating, and sharing great and insane engaging content with Nixon fans and customers, and collaborating with like-mined partners. You also work every day with our North American team of Nixon athletes, artists, retailers, reps and distributors. Making sure they are connected with the brand and the brand is connected with them. You are all about building love for the Nixon brand and product through your social media savvy (on top of emerging trends and technologies) and excited about new ways to engage our community.

Key Functions and Responsibilities

Social Media

• Build the strategy for organic social media across all channels laddering up to core KPIs such as traffic growth and new fan engagement
• Own the content plan and creation across all organic social channels: Reddit, TikTok YouTube, IG and Facebook
• Plan and curate all organic social media in coordination with brand marketing DTC timing and needs
• Oversee daily posting and engagement of organic social commentary and feedback
• Work closely with our global digital marketing team on identifying integration points between organic social and paid social, process for micro and macro influencers, and ensuring a holistic go-to-market calendar for organic social with other marketing channels
• Produce video content with graphic and copy that is aligned with the brand tenants
• Actively leverage new trends, emerging technologies and ensure that best practices are applied
• Interact/respond with people following our feed and feeds of other like-minded brands – engage in discussions, field questions, re-direct negative comments to Customer Service
• Create product content for social stories and blogposts
• Collaborate monthly with Nixon regional offices and distributors to align social media efforts

Team and Ambassadors

• Coordinate and Manage Team needs, communications and budget of team and ambassadors to represent and market the brand
• Create briefs for influencers and team riders when we are engaging them for external content creation
• Bridge team and ambassador collaboration and input with the product and marketing needs
• Regularly communicate with North American Team: know their travel/project plans, seek product & content feedback, communicate requests for additional product support
• Help identify, communicate, negotiate and pitch material to all on-brand talent in all photo shoots. Help source photographers and photography when necessary
• Organize feedback session from team riders and friends of the brand

Events

• Ideate, Collaborate and Coordinate with regional team, reps, retailers and sales staff on regional sales and marketing events
• Manage regional and national event strategy and budget.
• Organize and negotiate event sponsorships and help physically run brand activations both in person and digitally
• Assist in curating, organizing and executing company events in Carlsbad office

Work Location

This position is based in Carlsbad, California, and requires a primarily on-site presence, with some travel and remote work.

Education and Experience Requirements

• Bachelor’s degree in digital marketing, communication, or video production preferred
• 3+ years of experience with managing brand social media accounts
• 3+ years of experience in developing brand content and activations
• 2+ years of experience in action sports industry
• Portfolio of professional experience required

Technical Skills and Experience

• Expert knowledge of social media (Instagram, TikTok, Facebook, Reddit, etc.)
• Proficient with MS Office (Word, Excel, PowerPoint, and Outlook)
• Strong understanding of design principles; Proficient with multi-media production apps
• Proven social media success (campaign execution, growth strategies, giveaways)
• Insider’s understanding of action sports (athletes, events, brands, trends)
• Professional communication skills, ability to project-manage
• Copywriting experience (AP Style preferred)
• Ability to work at a fast pace, while spotting trends and pitching new ideas
• Proactive, self-directed, positive outlook
• Problem solving, critical thinking
• Organized, detail-oriented

Salary Range:$70k to $80k annual. Excellent benefits.

Tagged as: california, carlsbad, content, nixon, social media, USA, watches