Creative Lead

Crispin; United States; On-site; USD 120,000 - 180,000; Full time

Job summary

Crispin is seeking a Creative Lead to turn cultural signals into breakthrough ideas within a fast-moving, collaborative pod.

You'll partner with strategy to craft social-first, earned-first campaigns across traditional and digital channels, shaping content that resonates with culture and audiences. A strong portfolio and leadership in fast-paced environments are essential for success.

Qualifications

• 8+ years in creative, social, cultural, or integrated advertising.
• Proven ability to develop social-first, earned-first ideas that generate conversation.
• Exceptional conceptual thinker connecting unexpected cultural insights to brand ideas.
• Strong understanding of how ideas travel across social, creators, PR, experiential, and broader culture.
• Comfortable partnering with strategy to turn cultural signals into sharp, actionable concepts.
• Able to independently ideate, develop, sell, and evolve ideas—not simply execute against an established brief.
• Strong presentation and storytelling skills, with the ability to influence senior clients and creative partners.
• Comfortable operating with high autonomy, ambiguity, speed.
• Collaborative, low-ego partner who can challenge ideas while prioritizing the strongest outcome.
• Culturally curious with a perspective that extends beyond advertising and the beauty category.
• Portfolio demonstrating breakthrough, culturally relevant, social or earned-first creative work

Responsibilities

• Conceptual Thinker & Visual Storyteller: Develop original, compelling earned-first creative concepts and understand what it takes to sell an idea and bring it to life.
• 360 Campaigns: Bring a proven track record of developing integrated campaigns that drive buzz, conversation, and earned media.
• Multichannel Creative: Work across traditional advertising, digital, social, experiential, and emerging platforms, with a strong visual storytelling sensibility.
• Copy & Design: Draft compelling copy and visualize creative concepts and campaigns.
• Hands-On Creative: Bring versatility across creative disciplines, including graphic design, copywriting, video editing, motion graphics, and emerging creative formats.
• Passion for Innovation: Explore new creative technologies, platforms, and cultural behaviors, pushing boundaries and experimenting with new formats and approaches.
• Collaborative Mindset: Work openly and collaboratively with strategists, producers, creators, and other creatives, embracing feedback and shared ownership of the work.
• Cultural Curiosity: Stay close to culture, creators, communities, and emerging trends to identify opportunities for brands to show up in meaningful and unexpected ways.

Skills

Social-first ideas

Conceptual thinking

Cultural storytelling

Multichannel campaigns

Copywriting

Graphic design

Pitch & presentation

Autonomy & speed

Collaboration

Cultural curiosity

Job description

We’re building a two-person innovation pod designed to help brands break through the noise, tap into culture and trends, and create work that earns attention.

The team will operate as a highly agile cultural innovation unit, bringing together strategy, creativity, and cultural intelligence to identify opportunities and turn them into breakthrough ideas.

The Role

You’ll join a leading creative agency while working as part of a dedicated, embedded innovation pod within a global consumer brand. Think of it as operating like an internal startup inside a large, global organization.

You’ll partner with a Strategy Lead to support a portfolio of brands, identifying cultural opportunities and creating social-first ideas that generate earned attention and influence culture.

What You’ll Do

As the Creative Lead, you’ll partner closely with your strategist to transform cultural signals and consumer insights into breakthrough creative ideas.

Responsibilities:

• Conceptual Thinker & Visual Storyteller: Develop original, compelling earned-first creative concepts and understand what it takes to sell an idea and bring it to life.
• 360 Campaigns: Bring a proven track record of developing integrated campaigns that drive buzz, conversation, and earned media.
• Multichannel Creative: Work across traditional advertising, digital, social, experiential, and emerging platforms, with a strong visual storytelling sensibility.
• Copy & Design: Draft compelling copy and visualize creative concepts and campaigns.
• Hands-On Creative: Bring versatility across creative disciplines, including graphic design, copywriting, video editing, motion graphics, and emerging creative formats.
• Passion for Innovation: Explore new creative technologies, platforms, and cultural behaviors, pushing boundaries and experimenting with new formats and approaches.
• Collaborative Mindset: Work openly and collaboratively with strategists, producers, creators, and other creatives, embracing feedback and shared ownership of the work.
• Cultural Curiosity: Stay close to culture, creators, communities, and emerging trends to identify opportunities for brands to show up in meaningful and unexpected ways.

Requirements:

• 8+ years of experience in creative, social, cultural, or integrated advertising.
• Proven ability to develop social-first, earned-first ideas that generate conversation, participation, and cultural relevance.
• Exceptional conceptual thinker with a track record of connecting unexpected cultural insights to brand ideas.
• Strong understanding of how ideas travel across social, creators, PR, experiential, and broader culture.
• Comfortable partnering closely with strategy to turn cultural signals into sharp, actionable concepts.
• Able to independently ideate, develop, sell, and evolve ideas—not simply execute against an established brief.
• Strong presentation and storytelling skills, with the ability to influence senior clients and creative partners.
• Comfortable operating with high autonomy, ambiguity, speed.
• Collaborative, low-ego partner who can challenge ideas while prioritizing the strongest outcome.
• Culturally curious with a perspective that extends beyond advertising and the beauty category.
• Portfolio demonstrating breakthrough, culturally relevant, social or earned-first creative work.