Director of Brand and Creator Content

Nixon; Carlsbad (CA); On-site; USD 120,000 - 190,000; Full time

Benefits offered by this job

Excellent benefits

Job summary

Nixon is seeking a Director of Brand Content & Creative to lead and create work that brings the brand to life in California. You’ll shepherd ideas from concept through execution, providing creative direction to designers, photographers, videographers and creators.

You’ll translate business objectives, consumer insights and product stories into work that builds awareness, relevance and demand for Nixon, while shaping a strong point of view on what stories we tell and how we tell them.

Qualifications

• 6+ years in creative direction, brand creative, content, advertising or integrated marketing.
• Hands-on capabilities in art direction, design, copywriting, photography or video.
• Strong understanding of digital, social, and contemporary content.

Responsibilities

• Lead creative development for brand campaigns, product launches and events.
• Translate products into stories across organic and paid channels and platforms.
• Develop Nixon's content strategy and identify stories across product, athletes, artists, music, events, design and brand culture.
• Write and shape creative briefs, campaign concepts, messaging and storytelling.
• Create content directly and work hands-on with designers, photographers, videographers and creators.
• Provide clear art direction across design, photography, video, social and digital.
• Build ideas that work across paid media, organic social, ecommerce, email, retail and wholesale.
• Partner with Brand, DTC, Digital Marketing, Ecommerce, Product and Sales.
• Stay connected to action sports, fashion, music, art, design and culture.

Skills

Creative direction

Brand creative

Content creation

Storytelling

Leadership

Presentation skills

Job description

Nixon is looking for a Director of Brand Content & Creative to lead—and create—the work that brings our brand to life.

This is role will develop ideas to create concepts, campaigns and content while providing creative direction to our internal team of designers, photographer and videographer.

Sitting at the intersection of brand, marketing, content and creative, you’ll translate business objectives, consumer insights and product stories into work that builds awareness, relevance and demand for Nixon.

We’re looking for someone with a strong point of view who can answer what stories we tell and how we tell them.

THE ROLE

Nixon is looking for a Director of Brand Content & Creative to lead—and create—the work that brings our brand to life.

This is role will develop ideas to create concepts, campaigns and content while providing creative direction to our internal team of designers, photographer and videographer.

Sitting at the intersection of brand, marketing, content and creative, you’ll translate business objectives, consumer insights and product stories into work that builds awareness, relevance and demand for Nixon.

We’re looking for someone with a strong point of view who can answer what stories we tell and how we tell them.

WHAT YOU’LL DO

• Lead creative development for brand campaigns, product launches and events.
• Translate products into unique stories that connect cohesively across organic and paid channels and platforms.
• Develop Nixon’s content strategy and identify stories worth telling across product, athletes, artists, music, events, design and brand culture.
• Write and shape creative briefs, campaign concepts, messaging and storytelling.
• Create content directly and work hands‑on alongside designers, photographers, videographers and creators.
• Provide clear art direction and creative direction across design, photography, video, social and digital.
• Build ideas that work across paid media, organic social, ecommerce, email, retail and wholesale.
• Partner closely with Brand, DTC, Digital Marketing, Ecommerce, Product and Sales.
• Stay connected to action sports, fashion, music, art, design and culture and bring that perspective into the work.
• Protect Nixon’s identity while continually pushing the brand forward.

WHAT YOU BRING

• 6+ years of experience in creative direction, brand creative, content, advertising or integrated marketing
• Hands‑on creative capabilities in one or more areas such as art direction, design, copywriting, photography, video or content creation
• Strong understanding of digital, social and contemporary content
• Experience directing photography and video
• A strong portfolio demonstrating both creative thinking and hands‑on work
• Experience developing integrated campaigns from concept through execution
• Experience leading multidisciplinary creative teams
• Strong conceptual, storytelling and presentation skills
• Ability to give clear creative feedback while remaining actively involved in making the work
• Experience with culturally relevant consumer brands preferred
• Action sports, fashion, footwear, streetwear, music, lifestyle or youth‑culture experience is a plus

WHAT SUCCESS LOOKS LIKE

You’ll help Nixon create better ideas, not just more assets.

The Studio will have stronger strategic and creative direction. Campaigns will feel more connected. Content will become more relevant and recognizable. And the creative team will have a leader who’s willing to work the work with them.

The result should be creative that feels distinctly, consistently and unmistakably Nixon.

Excellent benefits.

Nixon is an equal opportunity employer.

Due to the volume of resumes we cannot respond to everyone personally, but we do thank you for your interest and for reaching out to Nixon. Thank you!