Director of Brand and Communications

Konica Minolta Business Solutions U.S.A., Inc.; Ramsey (NJ); On-site; USD 120,000 - 180,000; Full time

Job summary

Konica Minolta is seeking a Director of Brand & Communications to lead marketing activities ensuring brand consistency across the U.S. The role involves collaborating with global teams, driving brand strategy, overseeing campaigns, and enhancing customer engagement. The ideal candidate will bring expertise in digital marketing, strong leadership skills, and a track record of success in a global environment.

Qualifications

• 10+ years’ experience in senior marketing level roles.
• 3+ years of people management experience.
• Experience in a multi-market, global organization.

Responsibilities

• Drive brand awareness, consideration, and relevance among target audiences.
• Oversee brand and communications budget each fiscal year.
• Collaborate with performance and product marketing teams.

Skills

Brand awareness

Digital marketing

Leadership

Analytical skills

Education

Bachelor’s degree in Marketing, Communications or related field

MBA or Master’s degree preferred

Job description

Overview

Let us describe the challenge we offer.

The Director of Brand & Communications will be the primary point of contact for all marketing activities relating to the brand in the U.S. market. You will work in collaboration with our marketing teams in Europe and Global offices to ensure brand consistency across the United States and execute new initiatives and programs in line with our North America strategy. You will be responsible for successful product launches and strengthening customer and dealer awareness and consideration of the Konica Minolta brand within the market. This role will be based in Ramsey, NJ and will report directly to the VP of Revenue Marketing & Communications.

Responsibilities

Marketing Strategy

• Grow the Konica Minolta brand in the U.S. and drive brand awareness, consideration, and relevance among target audiences.
• Develop the U.S. brand and comms strategy consistent with the overall Global brand strategy and U.S. marketing strategy and implementation roadmap.
• Leverage the strategies, guidelines, and content from our global HQ to drive scalable and efficient marketing for the U.S market.
• Drive a digital-first, customer-centric approach across all aspects of the business together with cross-organization leaders and stakeholders.
• Align with business leaders and external partners to secure communication plans and activations are in place and according to strategy and guidelines.
• Responsible for financial planning and reporting (paired with KPI framework to deliver campaign attribution/ROI measurement)
• Manage and oversee the U.S. brand and comms budget each fiscal year

Brand Activation & Campaigns

• Drive brand awareness and engagement through owned and earned media channels, as well as through marketing-created and editorial content.
• Develop specific brand and tactical campaigns to create and maintain high levels of customer interest ultimately driving conversion.
• Author brand marketing strategy briefs and designed to beat YoY engagement and sales that aligns with enterprise strategy and stakeholder
• Oversee content, PR, creative services and multimedia channels.
• Develop editorial programming and content strategy in partnership with performance marketing, product/solutions management, and business leaders to help achieve business goals.

Strategy & Performance

• Extract actionable insights from customer research, business, and campaign performance data to understand the needs of the dealer, the end-user, the opportunities in the business, and in marketing effectiveness.
• Explore and implement best in class practices from other Konica Minolta markets
• Stay up to date with industry trends and best practices in PR and content marketing, and share insights with the team to drive innovation.
• Sustain a performance measurement framework across key platforms to drive sustainable growth and continuous improvement.
• Develop an intricate understanding of the portfolio offerings across all supported lines of business to identify market opportunities and cross-brand offerings. Ensure collaboration and holistic offerings to the market that provide differentiation in the business technology industry

Leadership & Collaboration

• Partner closely and collaborate with Performance and Product Marketing teams to drive best-in-class revenue generation programs.
• Ability to interact with other marketing teams to interpret and frame business needs into communications strategies
• Lead a highly creative team of digital and social-first marketers, providing guidance, mentorship, and support to help them achieve their individual and team goals.
• Foster a culture of creativity, collaboration, and continuous improvement within the marketing team

Qualifications

• 10+ years’ experience in senior marketing level roles
• 3+ years people management experience
• Bachelor’s degree in Marketing, Communications or related field; MBA or Master’s degree preferred

• Experience working in a multi-market, global organization.
• Creative storyteller with exceptional writing skills
• Deep expertise leading the briefing and development of a wide variety of creative outputs, from brand design, to integrated campaigns, to social content and IRL experiences.
• Expert communicator with leadership presence and a proven ability to positively influence stakeholders across a large organization.
• Proven ability to work in a fast paced, dynamic environment, with flexibility to pivot plans as business needs change and opportunities arise.
• Strong and proven leadership experience managing others including managers of managers
• Extensive knowledge of marketing communications programs in traditional, digital and social landscapes.
• Strong quantitative and qualitative analytical skills.
• Proven experience with web, content, and paid analytics tools.
• Project management and multitasking skills; ability to effectively manage project tasks, timelines, and communications.
• Strong interpersonal skills, collaborative and open to new ideas/solutions.

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About Us

Konica Minolta Business Solutions' (Konica Minolta)journey started more than 150 years ago, with a vision to see and do things differently. The company partners with clients to Give Shape to Ideas by supporting their digital transformation through its expansiveIntelligent Connected Workplaceportfolio. Its business technology offerings include IT Services, intelligent information management, video security solutions and managed print services, as well as office technology and industrial and commercial print solutions. 2025 marks Konica Minolta’s 20thanniversary in production print, for which it celebrates "20 Years of Excellence, Innovation and Impact,” and continues to lead the way in digital commercial printing. This year also commemorates 20 years of Konica Minolta’s bizhub brand. Over the past two decades, the bizhub series has revolutionized office technology and redefined how businesses operate. It has continuously evolved to meet the needs of modern workplaces, fueled by advances in technology and a commitment to innovation. Konica Minolta is proud to beranked on the Forbes 2025 America's Best Large Employers list, included on CRN’s MSP 500 list numerous times; recognized as the#1 Brand for Customer Loyalty in the MFP Office Copier Marketby Brand Keys for eighteen consecutive years and presented with Keypoint Intelligence’s BLI 2025 and 2021 A3 Line of The Year and BLI 2021-2023 Most Color Consistent A3 Brand Awards for itsbizhub One i-Series. For more information, please visit Konica Minoltaonlineand follow it onFacebook,YouTube,LinkedInandTwitter.

Konica Minolta operates on a North American Shared Services model, which aligns cross-border priorities and enhances delivery to its field organization. This combines service functions in the U.S. and Canada, ultimately providing more resources to support areas such assales administration, logistics and supply chain, marketing, product planning, finance, IT, HR and legal.

Au sujet de Konica Minolta

Solutions d’affaires Konica Minolta (Konica Minolta) a entamé son parcours il y a plus de 150 ans, avec la volonté de voir et de faire les choses autrement. Elle fait équipe avec ses clients pour donner forme à leurs idées en appuyant leur transformation numérique grâce à un riche portefeuille de solutions pour un milieu de travail connecté et futé. Parmi ses technologies d’affaires, on retrouve des services de TI, la gestion intelligente de l’information, des solutions de sécurité vidéo et des services d’impression gérés ainsi que des technologies de bureau et des solutions d’impression industrielle et commerciale. L’année 2025 marque le 20e anniversaire de l’entrée de Konica Minolta dans le marché de l’impression de production; l’entreprise souligne « 20 années d’excellence, d’innovation et de résultats » tout en continuant d’être une figure de proue dans l’impression numérique commerciale. C’est aussi l’année où la marque bizhub de Konica Minolta célèbre ses 20 ans, au cours desquels la gamme a révolutionné la technologie de bureau, redéfini les processus des entreprises, et évolué continuellement pour répondre aux besoins des milieux de travail modernes, mue par les avancées technologiques et la volonté d’innover. Konica Minolta est fière de faire partie du palmarès 2025 des meilleurs grands employeurs d’Amérique de Forbes, d’avoir figuré à plusieurs reprises au palmarès CRN des 500 fournisseurs de services gérés, d’avoir été nommée la marque numéro un en matière de fidélité des clients sur le marché des appareils de bureau multifonctions par Brand Keys pendant 18 années consécutives, et de s’être vue décerner les prix BLI « A3 Line of the Year » 2021 et 2025 et « Most Colour Consistent A3 Brand » 2021-2023 de Keypoint Intelligence pour sa gamme bizhub One i-Series. Pour en savoir plus, rendez-vous sur le site de Konica Minolta et suivez l’entreprise sur Facebook, YouTube, LinkedIn et Twitter.

Konica Minolta fonctionne selon un modèle de services partagés nord-américain qui permet d’harmoniser les priorités transfrontalières et d’améliorer la prestation de services aux organisations opérationnelles. Le modèle combine des fonctions de service américaine et canadienne afin d’offrir davantage de ressources aux services de soutien comme l’administration des ventes, la logistique et la chaîne d’approvisionnement, le marketing, la planification des produits, la finance, les TI, les RH et les services juridiques.

EOE Statement

Konica Minolta is an equal opportunity and affirmative action employer. We consider all qualified applicants for employment without regard to race, color, religion, creed, national origin, sex, pregnancy, age, sexual orientation, transgender status, gender identity, disability, alienage or citizenship status, marital status or partnership status, genetic information, veteran status or any other characteristic protected under applicable law.