VP of Brand & Communications

Deepstreamtech; United States; Remote; USD 150,000 - 250,000; Full time

Job summary

A leading company is seeking a Marketing Vice President to drive its brand and communication strategies globally. The role involves strategic leadership in marketing, managing a $M budget, and creating impactful brand messaging to establish the company as a leader in global HR and remote work. Fluency in English is required, and experience in the SaaS industry is desirable.

Qualifications

• Proven experience as a Marketing Vice President.
• Solid knowledge of marketing strategies including branding and social media.
• Fluency in English, with additional languages being a plus.

Responsibilities

• Develop and implement brand communication strategies.
• Analyze market data to adjust communication efforts.
• Manage budgets for brand communication activities.

Skills

Brand expertise

Communications

Content Marketing

Social Media

Data-driven decision-making

Job description

Requirements

• Proven experience as a Marketing Vice President
,
• Solid knowledge of Brand, Communications, Content Marketing, and Social on a global scale
,
• Brand and messaging expertise - understanding of positioning, narrative development, and messaging consistency across channels and geos
,
• Strategic leadership experience - track record of developing and executing multi-year marketing strategies
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• Team and budget management - experience leading cross-functional team, hiring coaching and growing personnel up to director level (manager of managers), managing $M marketing budgets and scaling operations in high-growth environments
,
• Data-driven decision-making. Proficiency in digital marketing tools and techniques, analytic approach to KPIs management
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• Creative and entrepreneurial spirit with a strong analytical mindset
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• Writes and speaks fluent English
,
• It's not required to have experience working remotely, but considered a plus
,
• (Desirable) Fluent in multiple languages
,
• (Desirable) Deep understanding of the SaaS industry and its challenges in various global markets covering multiple regions

What the job involves

• The Marketing team is the engine that powers Remote's expansion
,
• Through product marketing, performance marketing, events, communications, campaigns, and content, our team tells the world about Remote to bring in revenue and establish Remote as the international leader in global HR and remote work
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• Develop and implement brand communication strategies that align with the company’s overall marketing and business objectives
,
• Define the brand's unique value proposition and positioning in the market
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• Ensure consistency in brand messaging across all platforms and communications
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• Set current and long-term goals for the Brand & Communication team on a global perspective
,
• Conduct market research to understand audience perceptions and market trends
,
• Analyze data to measure the effectiveness of brand communication efforts, adjusting strategies based on insights and feedback
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• Create compelling and coherent brand messages that resonate with target audiences
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• Oversee the development of content, including press releases, website copy, social media posts, and marketing materials
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• Ensure all content adheres to brand guidelines and voice
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• Ensure internal stakeholders are aligned with the brand’s communication strategies and messaging
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• Develop internal communication programs to keep employees informed and engage
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• Promote a consistent internal brand culture
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• Build and maintain relationships with media outlets, journalists, and influencers
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• Develop and execute public relations campaigns to enhance brand visibility and reputation
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• Handle crisis communication and manage the company’s response to negative publicity
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• Oversee the company’s presence on social media platforms
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• Develop and implement strategies for digital marketing campaigns, including content marketing and influencer partnerships
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• Monitor social media and digital channels for brand mentions and engagement
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• Manage budgets for brand communication activities and campaigns
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• Ensure efficient allocation of resources to maximize impact and ROI
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• Recruit, hire, and train in the Brand and Communications teams
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• Establish team goals and ensure performance aligns with these goals
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• Foster collaboration within the team and across customer groups
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• You'll report to: CMO
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• Team size: 14
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• Team: Marketing