Director of Brand and Communications

Konica Minolta Business Solutions; Ramsey (NJ); On-site; USD 90,000 - 150,000; Full time

Job summary

An established industry player is seeking a Director of Brand & Communications to lead marketing initiatives in the U.S. This role involves collaborating with global teams to ensure brand consistency and executing innovative strategies to enhance brand awareness. The ideal candidate will possess extensive experience in marketing, particularly in a leadership capacity, and will be adept at leveraging data to drive decision-making. Join a forward-thinking organization committed to reshaping the workplace through digital transformation and innovative solutions, where your contributions will significantly impact the brand's presence in the market.

Benefits

Health Insurance

Retirement Plans

Flexible Work Hours

Professional Development Opportunities

Paid Time Off

Remote Work Options

Employee Discounts

Wellness Programs

Qualifications

• 10+ years in senior marketing roles, with 3+ years in people management.
• Experience in multi-market global organizations with strong analytical skills.

Responsibilities

• Drive brand awareness and develop U.S. marketing strategies.
• Oversee budget management and campaign performance metrics.

Skills

Marketing Strategy

Brand Activation

Data Analysis

Project Management

Creative Storytelling

Leadership

Communication

Education

Bachelor's degree in Marketing

MBA or Master's degree

Tools

Web Analytics Tools

Content Management Systems

Job description

Overview

Let us describe the challenge we offer.

The Director of Brand & Communications will be the primary point of contact for all marketing activities relating to the brand in the U.S. market. You will work in collaboration with our marketing teams in Europe and Global offices to ensure brand consistency across the United States and execute new initiatives and programs in line with our North America strategy. You will be responsible for successful product launches and strengthening customer and dealer awareness and consideration of the Konica Minolta brand within the market. This role will be based in Ramsey, NJ and will report directly to the VP of Revenue Marketing & Communications.

Responsibilities

Marketing Strategy

• Grow the Konica Minolta brand in the U.S. and drive brand awareness, consideration, and relevance among target audiences.
• Develop the U.S. brand and comms strategy consistent with the overall Global brand strategy and U.S. marketing strategy and implementation roadmap.
• Leverage the strategies, guidelines, and content from our global HQ to drive scalable and efficient marketing for the U.S market.
• Drive a digital-first, customer-centric approach across all aspects of the business together with cross-organization leaders and stakeholders.
• Align with business leaders and external partners to secure communication plans and activations are in place and according to strategy and guidelines.
• Responsible for financial planning and reporting (paired with KPI framework to deliver campaign attribution/ROI measurement)
• Manage and oversee the U.S. brand and comms budget each fiscal year

Brand Activation & Campaigns

• Drive brand awareness and engagement through owned and earned media channels, as well as through marketing-created and editorial content.
• Develop specific brand and tactical campaigns to create and maintain high levels of customer interest ultimately driving conversion.
• Author brand marketing strategy briefs and designed to beat YoY engagement and sales that aligns with enterprise strategy and stakeholder
• Oversee content, PR, creative services and multimedia channels.
• Develop editorial programming and content strategy in partnership with performance marketing, product/solutions management, and business leaders to help achieve business goals.

Strategy & Performance

• Extract actionable insights from customer research, business, and campaign performance data to understand the needs of the dealer, the end-user, the opportunities in the business, and in marketing effectiveness.
• Explore and implement best in class practices from other Konica Minolta markets
• Stay up to date with industry trends and best practices in PR and content marketing, and share insights with the team to drive innovation.
• Sustain a performance measurement framework across key platforms to drive sustainable growth and continuous improvement.
• Develop an intricate understanding of the portfolio offerings across all supported lines of business to identify market opportunities and cross-brand offerings. Ensure collaboration and holistic offerings to the market that provide differentiation in the business technology industry

Leadership & Collaboration

• Partner closely and collaborate with Performance and Product Marketing teams to drive best-in-class revenue generation programs.
• Ability to interact with other marketing teams to interpret and frame business needs into communications strategies
• Lead a highly creative team of digital and social-first marketers, providing guidance, mentorship, and support to help them achieve their individual and team goals.
• Foster a culture of creativity, collaboration, and continuous improvement within the marketing team

Qualifications

• 10+ years' experience in senior marketing level roles
• 3+ years people management experience
• Bachelor's degree in Marketing, Communications or related field; MBA or Master's degree preferred

• Experience working in a multi-market, global organization.
• Creative storyteller with exceptional writing skills
• Deep expertise leading the briefing and development of a wide variety of creative outputs, from brand design, to integrated campaigns, to social content and IRL experiences.
• Expert communicator with leadership presence and a proven ability to positively influence stakeholders across a large organization.
• Proven ability to work in a fast paced, dynamic environment, with flexibility to pivot plans as business needs change and opportunities arise.
• Strong and proven leadership experience managing others including managers of managers
• Extensive knowledge of marketing communications programs in traditional, digital and social landscapes.
• Strong quantitative and qualitative analytical skills.
• Proven experience with web, content, and paid analytics tools.
• Project management and multitasking skills; ability to effectively manage project tasks, timelines, and communications.
• Strong interpersonal skills, collaborative and open to new ideas/solutions.

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About Us

Konica Minolta's journey started 150 years ago, with a vision to see and do things differently. We innovate for the good of society and the world. The same purpose that kept us moving then, keeps us moving now. Konica Minolta Business Solutions U.S.A., Inc. is reshaping and revolutionizing the workplace to achieve true connectivity through the Intelligent Connected Workplace. The company guides and supports its clients' digital transformation through its expansive office technology portfolio, including IT Services (All Covered), intelligent information management, managed print services and industrial and commercial print solutions. Konica Minolta has been included on CRN's MSP 500 list nine times and The World Technology Awards named the company a finalist in the IT Software category. Konica Minolta has been recognized as the #1 Brand for Customer Loyalty in the MFP Office Copier Market by Brand Keys for sixteen consecutive years, and is proud to be ranked on the Forbes 2021 America's Best-in-State employers list. The company received Keypoint Intelligence's BLI 2021 A3 Line of The Year Award and BLI 2021-2023 Most Color Consistent A3 Brand Award for its bizhub i-Series. Konica Minolta, Inc. has been named to the Dow Jones Sustainability World Index for nine consecutive years and has spent six years on the Global 100 Most Sustainable Corporations in the World list. Konica Minolta partners with its clients to give shape to ideas and works to bring value to our society. For more information, please visit us online and follow Konica Minolta on Facebook, YouTube, LinkedIn and Twitter.

EOE Statement

Konica Minolta is an equal opportunity and affirmative action employer. We consider all qualified applicants for employment without regard to race, color, religion, creed, national origin, sex, pregnancy, age, sexual orientation, transgender status, gender identity, disability, alienage or citizenship status, marital status or partnership status, genetic information, veteran status or any other characteristic protected under applicable law.