Sr. Manager Brand Communications

Shake Shack; New York (NY); On-site; USD 118,000 - 152,000; Full time

Job summary

An established industry player in hospitality is seeking a dynamic Public Relations Manager to lead and develop strategies that enhance the brand image of a beloved burger stand. This role involves crafting compelling narratives, managing media relationships, and executing high-impact communications initiatives. Join a vibrant team that values creativity and collaboration, where your contributions will shape the public perception of a brand committed to quality and community. If you thrive in a fast-paced environment and are passionate about storytelling and brand management, this opportunity is perfect for you.

Benefits

Medical, Dental, and Vision Insurance

401K Plan with Company Match

Paid Time Off Program

Employee Dining Program

Referral Bonus

Online Training Program

Corporate Fitness Discount Programs

Weekly Pay and Performance Bonuses

Paid Parental Leave

Access to Employee Assistance Program

Qualifications

• 6+ years in Public Relations or Communications, agency or in-house experience required.
• Experience in crisis communications and collaborative environments is essential.

Responsibilities

• Lead PR strategy and communications to enhance brand image.
• Develop storytelling moments and manage influencer relationships.
• Oversee crisis communications and media opportunities.

Skills

Media Relations

Project Management

Written Communication

Verbal Communication

Crisis Communications

Storytelling

Interpersonal Skills

Strategic Thinking

Creativity

Adaptability

Education

Bachelor's Degree in Marketing

Bachelor's Degree in Public Relations

Bachelor's Degree in Communications

Job description

Our secret to leading the way in hospitality? We put our people first!

At Shake Shack, our mission is to Stand For Something Good in all that we do. From our teams to our neighborhoods, we're committed to always doing the right thing. As one of the fastest-growing hospitality brands, we're all about crafting unforgettable experiences for our guests. We offer endless learning opportunities and the chance to make a lasting impact on our business, restaurants, and communities. As a member of the #ShackFam, you’ll have access to hands-on mentorship, training, and growth potential, all in a fun and inclusive environment.

Join us and Be a Part of Something Good.

Summary

Lead, manage and develop public relations strategy, programs and communications that position and further cement Shake Shack as a fun, lively community gathering place and the leading modern day “roadside” burger stand. Reports to Director of Brand at Shake Shack to position and strengthen and protect the Shake Shack brand image among the consumer and business community through tailored narratives (press), strategic national initiatives and special events (conceptualizing and driving press-worthy moments and special projects that reinforce our narrative and ladder up to desired image) and national partnerships and brand alignments (creating association with image, ethos and reputation). Works cohesively with all key SSE departments to assure PR initiatives enhance and support the mission.

Key Responsibilities

• Develop compelling storytelling moments based on our brand pillars
• Lead national LTO and key brand initiatives communications strategies
• Oversee Executive and Leadership visibility strategy
• Write press materials including briefing documents, press releases, messaging documents, Q&A’s, story ideas and so forth
• Maintain key influencer relationships and execute Shake Shack’s influencer strategy
• Oversee Shake Shack’s agency relationships both on a national and regional level
• Work closely with key stakeholders across marketing, culinary, operations, digital, social and design
• Stays close to trends, informing comms strategy on a regular basis
• Lead and collaborate with teams across the organization for new ideas and corporate communications strategies at the regional and national level
• Identify and manage high-impact media and press opportunities, speaking engagements, and other external events in all sectors where Shake Shack activates
• Manage, in partnership with key stakeholders, Crisis Communications as well as the systems and processes involved to effectively navigate crisis communications moments for the company
• Work with agency partners to build out campaigns and other communications programs
• Support additional Shake Shack branded programs, projects, and events as needed

Knowledge, Skills, Abilities

• High-energy, positive self-starter who is willing to go above and beyond to make a difference in a growing organization
• Media relations experience as well as experience crafting and writing messaging
• Exceptional project management skills. Proven ability to handle time-sensitive projects and prioritize multiple objectives simultaneously, to work independently, and to drive projects to completion with minimum guidance and acute attention to detail
• Excellent organization, verbal and written communication, and interpersonal skills. Eager to share and advocate for well-constructed opinions
• Thrive in a fast-paced environment and can adapt quickly to changing situations and priorities
• Creative, resourceful, entrepreneurial and attentive to detail
• Ability to think strategically but act tactically and evaluate tradeoffs
• Finger on the pulse of pop culture with knowledge and understanding of buzzy brands, tastemakers and influencer

Related Experience

6+ years of experience in the Public Relations or Communications space, working at an agency or in-house (lifestyle or food experience a plus); required crisis communications experience. Demonstrate ability to work in a collaborative environment and dynamically align to changing business conditions.

Education Requirements

Bachelor's Degree in Marketing, Public Relations, Communications, or Related Field.

Benefits include

• Medical, Dental, and Vision Insurance
• Transit Discount Program
• 401K Plan with Company Match
• Paid Time Off Program
• Flexible Spending Accounts
• Employee Dining Program
• Referral Bonus
• Online Training Program
• Career Development
• Corporate Fitness Discount Programs
• Choice of Global Cash Card or Direct Deposit

Benefits at Shake Shack:

• Weekly Pay and Performance bonuses
• Shake Shack Meal Discounts
• Exclusive corporate discounts for travel, electronics, wellness, leisure activities and more
• Employer Paid Life and Disability Insurance
• Paid Parental Leave
• Access to Employee Assistance Program on Day 1
• Pre-Tax Commuter and Parking Benefits
• Flexible Spending and Dependent Care Accounts
• Development and Growth Opportunities

*Eligibility criteria applies

Pay Range - $118,595.00 - $151,245.00

Click the "Apply" button above to apply for this opening.

About Us

Beginning as a hot dog cart in New York City’s Madison Square Park, Shake Shack was created by Danny Meyer, Founder and CEO of Union Square Hospitality Group and best-selling author of Setting the Table. Shack Fans lined up daily, making the cart a resounding success, and donating all proceeds back to the park beautification efforts. A permanent stand was eventually built…and the rest is Shack history! With our roots in fine dining and giving back to the community, we are committed to high quality food served with a high level of hospitality. Our team members enjoy a positive work environment that is deeply committed to the philosophy that we "Stand for Something Good."

Shake Shack is an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to any protected characteristic, including race, color, ancestry, national origin, religion, creed, age, disability (mental and physical), sex, gender identity, sexual orientation, gender expression, medical condition, genetic information, marital, military and veteran status.