Director of Branch Experience & Growth

ACFCU; Harrisonburg (VA); Hybrid; USD 86,000 - 101,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Life insurance

Short-term disability

Long-term disability

401(k) plan

Profit sharing

Paid holidays

Paid time off

Pet insurance

Culture events

Job summary

COFCU is seeking a Director of Branch Experience in Harrisonburg, VA. You will lead and oversee the credit union’s branch network, executing retail strategies that create exceptional member experiences and sustainable growth.

The role requires multi-branch leadership, coaching of branch teams, and strong focus on regulatory compliance and omnichannel delivery. Travel to Alexandria, Arlington, and Falls Church is required as needed.

Qualifications

• Associate or bachelor’s degree preferred; 7–10 years of leadership in retail financial services may be accepted in lieu of a degree.
• Minimum 3–5 years of supervisory experience; proven multi-branch leadership.
• Experience leading operational transformation, sales growth, and member experience initiatives.
• Strong business acumen with experience managing performance metrics and staffing models.
• Knowledge of federal regulations including BSA/AML and OFAC; audits and operational risk.

Responsibilities

• Lead and oversee the credit union’s branch network and retail strategies.
• Coach and develop branch leadership teams; drive sales and service performance.
• Ensure regulatory compliance and foster a culture of accountability and improvement.

Skills

Leadership experience

Retail financial services

Branch operations

Regulatory compliance

Core banking platforms

Performance metrics

Staffing models

Omnichannel service delivery

Spanish fluency

Travel willingness

Education

Bachelor’s degree in business/finance

Tools

Microsoft Office Suite

Workforce management software

Job description

COFCU is seeking a Director of Branch Experience in Harrisonburg, VA. You will lead and oversee the credit union’s branch network, executing retail strategies that create exceptional member experiences and sustainable growth.

The role requires multi-branch leadership, coaching of branch teams, and strong focus on regulatory compliance and omnichannel delivery. Travel to Alexandria, Arlington, and Falls Church is required as needed.