B2C Marketing Director: Enrollment & Alumni Growth

Year Up, Inc.; New York (NY); Hybrid; USD 130.000 - 155.000; Vollzeit

Benefits dieser Stelle

Healthcare options and dental coverage

401(k) match

Paid vacation

Zusammenfassung

Year Up United is seeking a Director of B2C Marketing to lead the National Marketing team and drive participant enrollment and alumni engagement. You will shape the B2C strategy, oversee content and creative execution, manage advertising and digital experiences, and collaborate with Strategic Communications to ensure consistent enterprise messaging.

You will partner with Enrollment, Alumni Relations, and other programs to define funnel goals, measure outcomes, and optimize campaigns.

Qualifikationen

• 8 to 12+ years of progressive leadership in marketing, including significant B2C, enrollment, or consumer marketing leadership.
• Proven success managing multi-channel campaigns and diverse stakeholder groups.
• Demonstrated track record of moving from idea to execution and measurement of key initiatives.
• Strong decision-making, communication, collaboration, and leadership abilities.
• Experience leading and motivating others, including in a matrixed structure.
• Experience managing agencies and directing creative resources required.
• Direct experience and oversight of marketing channels, including email, SMS, social, web, print, video, and content marketing.
• Excellent presentation and communications skills, including an ability to engage with senior leaders and to shift communication styles to target a variety of stakeholders.
• Experience leading social media for a business; proficiency and understanding a plus across Instagram, Facebook, LinkedIn, TikTok, YouTube, and Snapchat.
• Experience working with marketing technology and CRM systems, Salesforce preferred.
• Experience with funnel-based lead generation, marketing automation, and recruitment or enrollment marketing preferred.
• Experience in a nonprofit, education, or workforce development setting preferred.
• A passion for working with young adults, an unshakable belief in their potential, and a strong commitment to Year Up United’s mission, including an understanding of the Opportunity Divide and its drivers, and a commitment to diversity, equity, and inclusion.

Aufgaben

• Develop and lead the B2C marketing strategy for Participant Enrollment in support of the Enrollment team, and in support of the Alumni Relations team, ensuring alignment with Year Up United’s organizational priorities and long-term goals.
• Build annual and quarterly roadmaps across participant recruitment, enrollment, and alumni engagement.
• Oversee marketing channels and mediums including email, SMS, social, web, print, video, and content in collaboration with internal and external partners.
• Lead marketing support for the Alumni Relations team to engage alumni as advocates.
• Own the B2C stories program and tailor content for B2C audiences; coordinate with the Director of B2B Marketing for cross-audience sharing.
• Define shared funnel goals and metrics with Enrollment leadership.
• Serve as the primary marketing partner for Enrollment, Alumni Relations, and related program teams.
• Build trust with internal clients through data-driven recommendations and strategic alignment across channels.
• Partner with Strategic Communications to ensure enterprise narrative consistency.
• Oversee B2C marketing reporting, including campaign performance and ROI, and refine messaging based on insights.

Jobbeschreibung

Year Up United is seeking a Director of B2C Marketing to lead the National Marketing team and drive participant enrollment and alumni engagement. You will shape the B2C strategy, oversee content and creative execution, manage advertising and digital experiences, and collaborate with Strategic Communications to ensure consistent enterprise messaging.

You will partner with Enrollment, Alumni Relations, and other programs to define funnel goals, measure outcomes, and optimize campaigns.