Director of B2B Growth & Demand Gen

Way.com; Fremont (CA); On-site; USD 144,000 - 240,000; Full time

Job summary

Way.com in Fremont, CA seeks a Director of B2B Marketing to own the full demand generation engine for four verticals: Parking, Way+ Insurance Partnerships, Car Wash, and Repair & Maintenance SaaS. You will manage HubSpot at an architecture level, oversee MQL/SQL targets, and drive outbound tools with Clay and Apollo.

You will report to the EVP, Marketing and lead a high-velocity go-to-market effort onsite in Fremont, CA, shaping content, events, and website strategy for enterprise customers.

Qualifications

• 8–12+ years in B2B marketing with ownership of full demand gen lifecycle.
• Experience owning HubSpot at admin/architect level with CRM integration.
• Direct accountability for MQL/SQL and pipeline targets.
• Experience with outbound prospecting tools (Clay/Apollo).

Responsibilities

• Own the full demand gen engine across four B2B verticals and pipeline targets.
• Lead HubSpot architecture, workflows, lead scoring, and CRM integration.
• Oversee B2B website, content, SEO, and marketing tech projects in Jira.
• Define events calendar and execute ~10 events per year across verticals.
• Develop messaging and GTM plans with product and sales alignment.

Skills

Full-stack demand gen ownership

HubSpot ownership

Product marketing

Jira cross-functional coordination

Analytical mindset

Clear communicator

Education

Bachelor's degree preferred

Equivalent leadership experience

Tools

HubSpot CRM

Clay

Apollo

Jira

Job description

Way.com in Fremont, CA seeks a Director of B2B Marketing to own the full demand generation engine for four verticals: Parking, Way+ Insurance Partnerships, Car Wash, and Repair & Maintenance SaaS. You will manage HubSpot at an architecture level, oversee MQL/SQL targets, and drive outbound tools with Clay and Apollo.

You will report to the EVP, Marketing and lead a high-velocity go-to-market effort onsite in Fremont, CA, shaping content, events, and website strategy for enterprise customers.