Remote Content Strategy Director: Audience-Driven Impact

Humana Inc; Northern (KY); Hybrid; USD 168,000 - 231,000; Full time

Job summary

Humana Inc. is seeking a seasoned Director of Content Strategy to guide audience-centered content across print, digital, audio, and social platforms.

You will lead strategy, governance, and episodic content initiatives that align with brand and business priorities, partnering with senior leaders to ensure clarity, empathy, and measurable impact. The role demands 8+ years in content strategy and 3+ years of leadership, with experience in healthcare or regulated industries preferred.

Qualifications

• Bachelor’s degree or equivalent professional experience.
• 8+ years of experience in content strategy, content marketing, editorial strategy, digital strategy, brand strategy, or related marketing communications roles.
• 3+ years of experience leading teams, managing direct reports, or directing cross-functional content programs.
• Experience developing episodic content for lifestyle publications, digital experiences, social media, or integrated campaigns.
• Demonstrated experience developing content strategies, messaging frameworks, editorial plans, or governance standards for multi-channel marketing programs.
• Experience using audience insights, performance data, or testing results to inform content decisions and improve outcomes.

Responsibilities

• Lead the content strategy team in translating business objectives, audience insights, and performance data into content frameworks, messaging, and editorial direction.
• Partner with stakeholders across the organization to deliver content that is useful, compliant, consistent, and measurable.
• Lead a team focused on developing impactful episodic print, audio, digital, and social media content that supports audience engagement and business priorities.
• Establish content governance, standards, and planning routines that improve quality, efficiency, and alignment across teams.
• Develop and coach content strategy talent, building capabilities that help Humana communicate with clarity and empathy.

Skills

Content strategy

Content marketing

Editorial strategy

Digital strategy

Brand strategy

Leadership

Education

Bachelor’s degree

Tools

AEM

Workfront

Aprimo

Adobe Experience Platform

Adobe Journey Optimizer

Sprinklr

Job description

Humana Inc. is seeking a seasoned Director of Content Strategy to guide audience-centered content across print, digital, audio, and social platforms.

You will lead strategy, governance, and episodic content initiatives that align with brand and business priorities, partnering with senior leaders to ensure clarity, empathy, and measurable impact. The role demands 8+ years in content strategy and 3+ years of leadership, with experience in healthcare or regulated industries preferred.