Marketing Director: Brand Builder & Revenue Campaigns

XTru; San Antonio (TX); On-site; USD 135,000 - 195,000; Full time

Job summary

XTru in Texas is seeking an experienced Director of Marketing to own strategy, creative direction, campaigns, and market presence. This hands-on leader will build systems, lead a growing team, and personally drive critical initiatives to completion.

You will collaborate with sales, product, and leadership to ensure consistent, measurable marketing that accelerates demand, supports pipeline, and strengthens the brand across all touchpoints.

Qualifications

• Approximately 7–12+ years of marketing experience, preferably in B2B tech, SaaS, or related fields.
• Proven track record leading marketing teams or functions.
• Strong portfolio with multi-channel campaigns, collateral, and product marketing.

Responsibilities

• Lead the overall marketing function and brand.
• Own strategy, creative direction, campaigns, and demand generation.
• Develop multi-channel campaigns aligned to pipeline goals.
• Create positioning, messaging, and sales enablement materials.
• Oversee website, digital marketing, webinars, and customer marketing.

Skills

Leadership

Project management

Strategic thinking

Storytelling

Cross-functional collaboration

Attention to detail

Hands-on execution

Tools

Adobe Creative Suite

Figma

Canva

PowerPoint

Mailchimp

HubSpot

CRM/Marketing automation

Google Analytics

WordPress

Webinar platforms

Job description

XTru in Texas is seeking an experienced Director of Marketing to own strategy, creative direction, campaigns, and market presence. This hands-on leader will build systems, lead a growing team, and personally drive critical initiatives to completion.

You will collaborate with sales, product, and leadership to ensure consistent, measurable marketing that accelerates demand, supports pipeline, and strengthens the brand across all touchpoints.