Director of Analytics: Social Listening & PR Insights

Weber Shandwick; New York (NY); On-site; USD 115,000 - 135,000; Full time

Job summary

Weber Shandwick in New York, NY seeks an experienced Director of Analytics to inform strategic learning and effective campaigns. You will lead an analytics team in a matrix environment, drive business development, and leverage social listening and earned media analytics to deliver actionable insights for clients across healthcare, tech, and more.

The role focuses on translating client asks into smart measurement research, partnering with teams to deliver high-frequency client deliverables, and

Qualifications

• Experience translating data and research into strategic insights and recommendations.
• 5+ years relevant full-time experience as an independent contributor and 4+ years managing direct report(s).
• Experience engaging with clients and internal teams in an agency or matrixed analytics environment.
• Experience in social listening, marketing analytics, multi-channel analyses, AI-powered analytics, and measurement of real-world impact.
• Ability to work independently and as part of a larger client team.
• Desire to own work tracks, manage deadlines, nurture client relationships, and mentor junior analytics staff.

Responsibilities

• Partner with teams to service client research and analytics requests and lead earned/social analyses.
• Manage workloads to ensure delivery of analytics reports and insights for actionable implications.
• Test and deploy AI-powered analytical tools on client and public data.
• Participate in new business growth through stakeholder engagement and solutions mapping.
• Maintain knowledge of digital marketing analytics tools and platforms, including social listening.
• Advocate for data-driven decision-making internally and with clients and partners.
• Develop strategic measurement frameworks across earned, social, owned, and other media.

Skills

Social listening

AI-powered analytics

Multi-channel analytics

Campaign performance

Client relationship management

Leadership

Tools

Syndicated research platforms

Social listening platforms

Job description

Weber Shandwick in New York, NY seeks an experienced Director of Analytics to inform strategic learning and effective campaigns. You will lead an analytics team in a matrix environment, drive business development, and leverage social listening and earned media analytics to deliver actionable insights for clients across healthcare, tech, and more.

The role focuses on translating client asks into smart measurement research, partnering with teams to deliver high-frequency client deliverables, and