Director, Analytics — AI-Driven Earned Media Insights (Hybrid)

Interpublic; New York (NY); Hybrid; USD 115,000 - 135,000; Full time

Job summary

Weber Shandwick in New York and Chicago seeks a Director of Analytics to translate client questions into measurement research and actionable insights. You will lead earned and social listening, leverage AI-powered tools, and mentor junior staff while partnering with client teams to inform strategy.

The role emphasizes turning data into strategic recommendations, developing analytics capabilities, and supporting new business growth across healthcare, tech, and other sectors.

Qualifications

• 5+ years of relevant full-time analytics experience.
• 4+ years of experience managing direct reports.
• Experience in social listening, marketing analytics, digital analytics, multi-channel analyses, and AI-powered analytics.
• Ability to work with clients and internal teams in a matrixed environment.
• Strong data translation into strategic insights and recommendations.

Responsibilities

• Partner with teams to service client research and analytics requests and lead earned and social media analyses.
• Manage workloads to ensure delivery of analytics reports and insights.
• Test and deploy AI-powered analytical tools for data analysis.
• Participate in new business development through proactive stakeholder engagement.
• Maintain knowledge of digital marketing analytics tools and platforms; evangelize data-driven decision making.

Skills

Social listening

Marketing analytics

Digital analytics

Multi-channel analyses

AI-powered analytics

Client engagement

Team leadership

Tools

Social listening platforms

Syndicated research platforms

AI-powered analytics tools

Job description

Weber Shandwick in New York and Chicago seeks a Director of Analytics to translate client questions into measurement research and actionable insights. You will lead earned and social listening, leverage AI-powered tools, and mentor junior staff while partnering with client teams to inform strategy.

The role emphasizes turning data into strategic recommendations, developing analytics capabilities, and supporting new business growth across healthcare, tech, and other sectors.