Director, Analytics Consulting — Paid Media & Impact

Publicis Groupe ANZ; Westminster, Northern (CO, KY); Hybrid; USD 128,000 - 269,000; Full time

Benefits offered by this job

Flexible time off

Parental leave

Health coverage

401(k)

Job summary

Epsilon is seeking a Director, Analytic Consulting to join our Analytics Consulting practice within Publicis Groupe. This role leads strategic analytics initiatives for paid media, audience measurement, and marketing effectiveness, collaborating with data science, strategy, and delivery teams to translate challenges into scalable analytic solutions.

You will guide complex analyses, design measurement approaches, and coordinate onshore and offshore analytics resources to deliver high-quality

Qualifications

• Bachelor’s degree in a quantitative field such as Statistics, Economics, Mathematics, Marketing Analytics, Engineering, Computer Science, Data Science, or related field.
• 8+ years of hands-on analytics, data science, marketing analytics, or digital media analytics experience.
• Experience analyzing paid media across channels and measuring marketing impact.

Responsibilities

• Serve as a client-facing analytics lead for paid media measurement and marketing effectiveness.
• Define paid media measurement strategies and KPI frameworks across campaigns.
• Interpret results and recommend optimizations across audience, placement, channel, and budget.
• Translate complex methodologies into clear, client-friendly insights and guidance.
• Deliver advanced analytics and AI-driven solutions to improve marketing effectiveness.
• Oversee data readiness, quality, and reporting feasibility based on client data assets.

Skills

Paid media analytics

Audience measurement

Campaign performance

Attribution

SQL

Python

Data visualization

Executive storytelling

Project management

Cross-team collaboration

Education

Bachelor's degree

Tools

SQL

Python

Databricks

Excel

Power BI

Job description

Epsilon is seeking a Director, Analytic Consulting to join our Analytics Consulting practice within Publicis Groupe. This role leads strategic analytics initiatives for paid media, audience measurement, and marketing effectiveness, collaborating with data science, strategy, and delivery teams to translate challenges into scalable analytic solutions.

You will guide complex analyses, design measurement approaches, and coordinate onshore and offshore analytics resources to deliver high-quality