Director of AI-Driven Solutions Marketing

Labcorp

Boston (MA)

Hybrid

USD 150,000 - 165,000

Full time

3 days ago
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Benefits offered by this job

Medical insurance
Dental insurance
Vision insurance
Life insurance
STD/LTD
401(k)
Paid Time Off (PTO)
Tuition Reimbursement
Employee Stock Purchase Plan

Job summary

Labcorp is seeking a Director, Solutions Marketing to lead portfolio marketing strategy and sales enablement across diagnostic products and services. You will guide messaging, competitive positioning, and evidence-based storytelling to accelerate portfolio growth.

You will manage a team of Portfolio Marketers, develop capabilities in positioning, messaging, and analytics, and partner with Product Management, Sales, and Medical teams to ensure strategic alignment.

Qualifications

  • Bachelor’s degree is required.
  • 5+ years of experience in product management or portfolio marketing strategy.
  • Experience in diagnostics or healthcare sectors is preferred.
  • Experience in Sales Enablement or Commercial Excellence is a plus.

Responsibilities

  • Collaborate with Product Management to shape sales enablement tools and messages.
  • Align with Sales leadership to tailor training, tools, and field-ready materials.
  • Provide market, competitive, and portfolio insights to guide strategy and investments.
  • Lead and develop the Portfolio Marketing team to achieve marketing excellence and clear messaging.
  • Leverage AI to accelerate workflows, summarize evidence, and standardize artifacts across roles.

Skills

Product management
Portfolio marketing strategy
Team leadership

Education

Bachelor's degree

Job description

Labcorp is seeking a Director, Solutions Marketing to lead portfolio marketing strategy and sales enablement across diagnostic products and services. You will guide messaging, competitive positioning, and evidence-based storytelling to accelerate portfolio growth.

You will manage a team of Portfolio Marketers, develop capabilities in positioning, messaging, and analytics, and partner with Product Management, Sales, and Medical teams to ensure strategic alignment.

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