Director, Solutions Marketing (Reproductive)

LabCorp; Durham (NC); On-site; USD 180,000 - 240,000; Full time

Job summary

Labcorp is seeking a Director, Solutions Marketing: Reproductive Genetics, Pregnancy, and Infertility to lead our diagnostic marketing strategy and execution. You will partner with Product Management, Sales, and cross-functional teams to shape messaging, market insights, and go-to-market plans.

A focus on AI-enabled capabilities will accelerate workflows and improve competitive positioning. The role emphasizes business impact, portfolio leadership, and leadership of a high-performing team

Qualifications

• Bachelor's Degree required.
• 5+ years' experience in product management or portfolio marketing strategy within healthcare.

Responsibilities

• Lead sales enablement and portfolio strategy to align with Product Management and Sales leadership.
• Develop benchmarks, dashboards, and KPIs; translate insights into strategic guidance for leadership.
• Oversee messaging, scientific narratives, and go-to-market plans; drive AI-enabled workflow enhancements.

Job description

Labcorp is a global leader in laboratory services, providing the insights and answers that help healthcare providers, patients, researchers, pharmaceutical companies and health systems make confident decisions and improve outcomes. Through our unparalleled science, data, technology and laboratory network, we advance diagnostics, accelerate innovation and help address some of the world's most important health challenges. As we shape the future of healthcare, we are leveraging advanced technologies, intelligent digital solutions and data-driven innovation across our operations to enhance how work gets done and deliver greater value to customers and patients. With our global scale and deep expertise, you'll have the opportunity to do meaningful work, grow your career and make a real impact on people's health around the world. Together, we're improving health and improving lives.

Labcorp is seeking a Director, Solutions Marketing: Reproductive Genetics, Pregnancy, and Infertility, to join our team!

Responsibilities:

Sales Enablement & Commercial Alignment

• Partner with Product Management on the strategy, development, and quality standard for sales enablement tools, including selling messages, workflow explainers, objection handling, competitive tools, and portfolio-level sales playbooks.
• Partner closely with Sales leadership to identify needs, build training and tools, and ensure the field is equipped for clinically credible, high-impact customer conversations.
• Guide the team in delivering actionable market and competitive intelligence for Sales; incorporate field insights into ongoing refinement of messaging and tools.
• Support priority accounts, field blitzes, training initiatives, and pipeline acceleration efforts.

Portfolio Strategy, Insights & Performance Leadership

• Direct ongoing assessment of scientific trends, customer insights, competitive activity, and workflow dynamics to refine portfolio strategy and inform investment decisions.
• Establish portfolio-level KPIs and dashboards; translate insights into strategic recommendations for franchise and commercial leadership.
• Create and lead structured feedback loops with Product Management, Customer Marketing, Sales, Field Activation, Science, and Medical to validate strategy and ensure continuous optimization.
• Serve as a key contributor to portfolio and annual strategic planning.

Team Leadership & Capability Development

• Ensure strong strategic thinking, scientific rigor, and marketing excellence across the function.
• Build capabilities in positioning, messaging, scientific narrative development, portfolio analysis, and sales enablement.
• Champion a culture of scientific insight, customer understanding, and strategic clarity.

AI-Enhanced Duties and Responsibilities:

• Use AI to accelerate and strengthen workflow and the Solution Marketing execution.
• Drive informed decision-making by using AI to aggregate, analyze, and summarize relevant evidence, trends, and opportunities.
• Enhance collaboration and decision-making across departments by leveraging AI-powered shared intelligence and real-time insights.
• Create consistency across supporting roles with AI-standardized artifacts and agents

Minimum Qualifications:

• Bachelor's Degree
• 5 or more years' experience in product management or portfolio marketing strategy within the healthcare industry including pharmaceutical, diagnostics etc.

Preferred Qualifications:

• Masters degree preferred, MBA, MA, MS
• 1 or more years experience in diagnostics or healthcare sectors.
• 3 or more years' experience working in Women's Health; genetics background is a plus
• 1 or more years experience creating and executing go-to-market plans that support business goals and deliver growth.

Additional Job Standards:

• Experience applying AI to accelerate portfolio marketing workflows, including positioning and narrative drafting, scientific and competitive monitoring, KOL and SME input synthesis, dashboard commentary, and sales enablement preparation, with clear judgment about where AI adds value and where human expertise must lead.
• Comfort configuring, prompting, and maintaining purpose-built AI agents or assistants for recurring portfolio marketing workflows, including setting guardrails, reviewing outputs, and keeping a human accountable for every recommendation.

About the Role

As the leader in global diagnostic services, Labcorp's mission is to improve health and improve lives. Diagnostic Marketing serves as a critical commercial business partner across the company to support expanding access to innovative products and services, strengthening Labcorp brand leadership in specialized testing, leveraging digital technology to improve effectiveness, and prioritizing customer experience and engagement to drive long-term value for the company.

The Director, Solutions Marketing plays a pivotal role in ensuring that the company's diagnostic innovations are clearly understood, competitively positioned to meet customer needs, and effectively adopted in