Director of AI & Data Product Marketing

Automatic Data Processing, Inc.; Roseland (NJ); Hybrid; USD 150,000 - 230,000; Full time

Job summary

Automatic Data Processing, Inc. (ADP) seeks a Director, Product Marketing to drive AI and data-driven product marketing for API Central and data integration offerings. You will partner with Product Management, Marketing, Sales and Operations to craft go-to-market plans, messaging and launches.

The role demands deep tech clarity and customer value storytelling. The team emphasizes external perspective, data-driven demand, and market insights.

Qualifications

• Bachelor's degree required; MBA or advanced degree preferred.
• 10 to 12 years in product marketing and related roles.
• Deep knowledge of AI, data platforms, and enterprise SaaS.
• Experience driving narratives, positioning, messaging and competitive differentiation.
• Experience in working with and empowering sales and enablement teams.

Responsibilities

• Define AI, data narrative with differentiated positioning and messaging.
• Manage strategic and tactical product marketing activities to drive awareness, sales and adoption.
• Lead cross-functional projects with significant impact on the business.
• Support thought-leadership content and market insights.
• Build comprehensive product marketing plans and go-to-market strategies for new launches.
• Coordinate between Product Management, Marketing and Sales for GTM plans and communications.
• Act as non-U.S. GTM liaison for cross-regional coordination and market impact.
• Anticipate market needs by understanding trends and regulatory issues.
• Allocate resources for product marketing programs with cross-functional teams.
• Explain capabilities using data science, AI and ML to internal/external audiences.
• Incorporate competitive intelligence to inform strategies and content.
• Collaborate with Analyst Relations for evaluations and briefings.

Skills

AI/ML messaging

Go-to-market strategy

Cross-functional leadership

Sales enablement

Product positioning

Analytics knowledge

Developer-focused marketing

Education

Bachelor's degree

MBA or advanced degree

Job description

Automatic Data Processing, Inc. (ADP) seeks a Director, Product Marketing to drive AI and data-driven product marketing for API Central and data integration offerings. You will partner with Product Management, Marketing, Sales and Operations to craft go-to-market plans, messaging and launches.

The role demands deep tech clarity and customer value storytelling. The team emphasizes external perspective, data-driven demand, and market insights.