Hybrid Product Marketing Manager – Retirement Solutions

Automatic Data Processing, Inc.; Florham Park (NJ); Hybrid; USD 87,000 - 162,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Life Insurance

Matched Retirement Savings

Wellness Program

Short-and Long-Term Disability

Charitable Contribution Match

Holidays

Personal Days & Vacation

Paid Volunteer Time Off

Job summary

Automatic Data Processing, Inc. (ADP) Retirement Services is seeking a Manager of Product Marketing to shape market strategy, craft compelling positioning, and drive adoption of retirement solutions.

You will partner with Sales, Product, Operations, and Marketing to develop messaging, launch plans, and demand-generation programs that boost awareness and revenue. The role emphasizes strategic thinking, strong communication, and deep understanding of retirement industry needs, with a hybrid work

Qualifications

• 4+ years of experience in financial services marketing, product marketing, retirement services, or related disciplines.
• At least 2 years of product marketing experience or direct experience selling retirement plan solutions.
• Experience developing product positioning, messaging, and go-to-market strategies.
• Proven ability to partner effectively with sales organizations and support revenue-generating initiatives.
• Strong understanding of retirement plan solutions and the retirement services marketplace.
• Excellent written, verbal, presentation, and communication skills.
• Ability to simplify complex concepts and communicate effectively to both internal and external audiences.
• Strong project management and organizational skills with the ability to manage multiple priorities simultaneously.

Responsibilities

• Develop positioning and differentiated messaging that communicates value of ADP Retirement Services solutions.
• Create buyer-centric messaging for sponsors, advisors, TPAs, and other audiences.
• Translate product capabilities into clear market-facing communications.
• Maintain consistency across product messaging and brand standards.
• Lead go-to-market strategies for new products, enhancements, and initiatives.
• Partner with cross-functional stakeholders to ensure successful launches and adoption.
• Create launch plans, messaging frameworks, sales enablement materials, and campaigns.
• Monitor launch effectiveness and optimize performance.

Skills

Product marketing

Financial services

Retirement services

Cross-functional

Strategic thinking

Communication skills

Go-to-market

Market research

Sales enablement

Content development

Job description

Automatic Data Processing, Inc. (ADP) Retirement Services is seeking a Manager of Product Marketing to shape market strategy, craft compelling positioning, and drive adoption of retirement solutions.

You will partner with Sales, Product, Operations, and Marketing to develop messaging, launch plans, and demand-generation programs that boost awareness and revenue. The role emphasizes strategic thinking, strong communication, and deep understanding of retirement industry needs, with a hybrid work