DIRECTOR OF ADMISSIONS

Gurnick Academy-Medical Arts; Los Angeles (CA); On-site; USD 85,000 - 100,000; Full time

Benefits offered by this job

Comprehensive medical, dental, and vis

Life insurance

Disability coverage (short & long-term

EAP

Flexible Spending Accounts (FSA)

Health Savings Account (HSA)

Paid time off

401(k) retirement plan

Job summary

Gurnick Academy of Medical Arts is seeking a Director of Admissions for our Van Nuys, CA campus. This on‑site role oversees campus admissions operations, trains staff, and drives enrollment goals through coordinated campaigns and CRM activity.

You will develop admissions strategies, manage advisors, and ensure compliant, high‑quality outreach and enrollment processes. A 4‑year degree and 6+ years in admissions or related sales are required.

Qualifications

• Bachelor’s degree in Administrative, Business, Liberal Arts or Social Sciences (minimum).
• 6+ years of experience managing admission, enrollment, or sales efforts.
• Strong written and verbal communication and presentation skills.
• Experience with reporting and data analysis.
• Familiarity with educational institutions and campus operations.

Responsibilities

• Oversee admissions processes for Campus Level Admissions and provide training as required.
• Develop integrated admissions strategies aligned with the campus vision and priorities.
• Coordinate admissions materials, events, and marketing practices.
• Recruit, train, manage, and motivate Admissions Advisors and support staff.
• Manage lead distribution and ensure conversion rate targets are met.
• Schedule advisors to meet business needs, including evenings and weekends.
• Lead daily priority meetings and weekly progress reviews to drive enrollment goals.
• Maintain program knowledge and communicate requirements and documentation needs.
• Stay updated on all programs and market changes affecting admissions.

Skills

Verbal communication

Written communication

Presentation skills

Data analysis

Educational institution knowledge

Education

Bachelor’s degree

Graduate degree (preferred)

Job description

Job Details

Job Location: Gurnick Academy of Medical Arts Van Nuys - Van Nuys, CA 91406, Position Type: Full Time, Education Level: 4 Year Degree, Salary Range: $85,000.00 - $100,000.00 Salary/year,

Gurnick Academy is a leading Bay Area private healthcare college offering an extensive variety of Nursing, Allied healthcare, and Imaging programs.

Gurnick Academy is currently seeking a Director of Admissions for our Van Nuys, CA Campus. This is a ground position working on Campus.

Benefits

• Comprehensive medical, dental, and vision insurance
• Life insurance
• Short-term and long-term disability coverage
• Employee Assistance Program (EAP)
• Flexible Spending Accounts (Health, Dependent Care, Transit & Parking)
• Health Savings Account (HSA) with enrollment in a qualified medical plan
• Paid time off
• 401(k) retirement plan

Basic Function

The Director of Admissions is responsible for management, training, and admission outcomes of the operations of Admissions at the Campus Level. This will be done by ensuring Campus Level Admissions Advisors are consistently executing their daily operational plans / priorities / CRM updates / and executing on appropriate campaigns and community based lead generation events. In addition, the Director of Admissions is responsible for maintaining a highly professional image, the consistent management, introduction and training of company provided policies and procedures, and proactively managing the day-to-day admissions operations ensuring campus level student enrollment goals and key measures are met.

Essential Job Duties

• Oversee and Direct the admissions processes for Campus Level Admissions and provide training as required
• Develop comprehensive, integrated admissions strategies in support of the Gurnick's vision, mission and priorities.
• Oversee and participate in the development of admissions materials, events, and marketing practices
• Recruit, train, manage, supervise, and motivate Admissions Advisors and support staff
• Ensure appropriate lead distribution to admissions team
• Ensure conversion rate targets are met by individual admissions personnel
• Ensure appropriate scheduling of advisors to meet business needs including evenings and weekends
• Ensure speed to lead benchmarks are met by program
• Conduct quality control activities to ensure script frameworks and message compliance for calls, SMSs, and email correspondence with prospective students
• Conduct daily priority meetings and weekly overall progress meetings with Campus Level Admissions to ensure appropriate progress is being made towards enrollment goals and quality of work
• Clearly communicate program requirements, academic requirements, and documentation needs
• Stay up to date on all programs offered by the campus as well as changes in the employment marketplace – including program statistics such as placement rates, licensure pass rates, retention rates
• Review pipeline status of candidates as they move through from introduction/information to enrollment stages of the admissions process with a focus on leads being properly processed through the contact strategy
• Participate in scheduled evaluations and goal-setting meetings with Campus Director
• Actively seek out and promote ongoing admissions best practices
• Oversee the process of retention of admitted students, ensuring they start on their scheduled start date.
• Assigned duties as required by the direct manager

Qualifications

Experience and Education

• Bachelor’s degree in related Administrative, Business, Liberal Arts or Social Sciences (minimum) or Graduate Degree in Administration (preferred)
• 6+ years of increasingly responsible experience managing admission, enrollment, or sales effort.
• Outstanding verbal, writing, and presentation skills. Must be able to communicate and interact effectively with students, faculty, staff, and all constituencies involved in the recruitment of new students.
• Working knowledge and understanding of established professional codes of ethics and related principles of good practice for Admissions professionals.
• Fluency with the execution of reporting and data analysis.
• Organizational knowledge of educational institutions
• Preferred management work experience in a school environment
• Working knowledge or experience interfacing with hospitals and other healthcare organizations

Gurnick Academy of Medical Arts is an equal opportunity employer and does not discriminate against applicants on the basis of race, color, religion, age, sex, marital status, national origin, disability, veteran status, or other characteristics protected by any applicable law.