Director, Measurement & Attribution Strategy

consumeredge

United States

Remote

USD 170,000 - 200,000

Full time

7 days ago

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Benefits offered by this job

401(k) matching

Paid parental leave

Flexible time off

Subsidized health coverage

Job summary

consumeredge is seeking a senior analytics leader to own measurement strategy for advertising campaigns in the United States. You will establish attribution and incrementality methods using purchase data, deliver consistent client-ready results, and help scale the measurement operation with product and engineering partners.

You will design studies across digital, TV, social, and retail media, standardize reports, and present findings to senior clients.

Qualifications

10+ years in advertising measurement and analytics.
Hands-on knowledge of transaction-based attribution and sales-lift measurement.
Strong SQL and Python or R skills; ability to build and validate models.

Responsibilities

Own closed-loop sales attribution and sales-lift measurement using transaction data.
Define measurement offerings such as attribution and reach and frequency.
Design incrementality studies with clear confidence standards across channels.
Standardize post-campaign reports and benchmarks for scalable delivery.
Present findings to leaders and recommend changes to audience, media, and tests.
Set feasibility and privacy-safe matching requirements and partner with teams to automate delivery.
Develop a senior analyst and expand the team; use AI to streamline routine analysis and reporting.