Director, Media Process & Customer Engagement

McDonald's Corporation; Chicago, Northern (IL, KY); Hybrid; USD 178,000 - 223,000; Full time

Benefits offered by this job

Bonus eligible

Long-term Incentive

Benefits eligible

Job summary

McDonald’s Corporation in Chicago, IL seeks a Senior Leader to design and govern media processes within the Future of Marketing team. You will define end-to-end workflows, RACI, and cross-functional alignment across paid, owned, and earned channels.

You will partner with Media, Martech, CRM, and Loyalty teams to integrate processes with engagement strategies, drive efficiency, and enable rapid media activation worldwide. This role offers bonus eligibility and long-term incentives.

Qualifications

• Experience designing media planning and buying processes in large multi-market marketing organizations.
• Proven ability to design process frameworks, governance models, and RACI structures.
• Deep understanding of paid, owned, and earned media across global and local teams.

Responsibilities

• Design end-to-end media process workflows within the customer engagement ecosystem.
• Define RACI frameworks for media-related decision rights across partners.
• Document current state gaps to inform redesigned workflows for consistency and speed.
• Establish governance standards for media process execution and agency collaboration.
• Partner with Media, Martech, CRM, and Loyalty teams to integrate processes with engagement workflows.
• Identify opportunities to reduce friction and improve activation speed across markets.
• Collaborate to ensure cohesive process design across the engagement stack.
• Ensure media activation links with content creation for asset deployment.
• Support development of change enablement materials for market teams.
• Define future-state skills and capabilities for marketers; support training
• Collaborate on future-state media measurement frameworks.

Skills

Media process design

Ad tech knowledge

Audience planning

RACI governance

Cross-market coordination

Job description

McDonald’s Corporation in Chicago, IL seeks a Senior Leader to design and govern media processes within the Future of Marketing team. You will define end-to-end workflows, RACI, and cross-functional alignment across paid, owned, and earned channels.

You will partner with Media, Martech, CRM, and Loyalty teams to integrate processes with engagement strategies, drive efficiency, and enable rapid media activation worldwide. This role offers bonus eligibility and long-term incentives.