Global Brand Strategy Manager – IMC & Partnerships

McDonald's; Chicago (IL); On-site; USD 116,000 - 145,000; Full time

Benefits offered by this job

Bonus Eligible

Long-Term Incentive

Benefits Eligible

Job summary

McDonald’s in Chicago is seeking a Manager, Brand Strategy (Family) to bring global Family strategy to life through integrated planning, asset development, and market-ready execution.

You will lead IMC for global Family campaigns, coordinate with Partnerships, markets and agencies, and ensure on-brand, timely deliverables. A strong background in brand strategy and cross-functional collaboration is essential.

Qualifications

• Experience in brand strategy, integrated marketing, and/or campaign development.
• Ability to build integrated plans and translate strategy into campaign guidance.
• Curious and comfortable with conceptual thinking.
• Able to coordinate multiple stakeholders (markets, agencies and cross-functional partners) and keep projects moving.
• Detail-oriented with strong project management skills and a high bar for quality.

Responsibilities

• Support development of the global Family strategy and campaigns.
• Lead integrated marketing communications (IMC) for global Family campaigns.
• Produce and coordinate core global campaign assets with internal teams and agencies.
• Manage partner relationships through campaign development—driving alignment and market needs.
• Contribute to strategic projects and synthesize feedback into clear next steps.
• Ensure timelines and deliverables are on time and on brand across markets.

Skills

Brand strategy

Integrated marketing

Campaign development

Project management

Communication

Job description

McDonald’s in Chicago is seeking a Manager, Brand Strategy (Family) to bring global Family strategy to life through integrated planning, asset development, and market-ready execution.

You will lead IMC for global Family campaigns, coordinate with Partnerships, markets and agencies, and ensure on-brand, timely deliverables. A strong background in brand strategy and cross-functional collaboration is essential.