Senior Multichannel Media Planner & Optimizer

McDonald's Corporation; Chicago (IL); On-site; USD 78,000 - 98,000; Full time

Benefits offered by this job

Bonus eligible

Long-term incentive unavailable

Benefits eligible

Job summary

McDonalds Corporation in Chicago is seeking a results-driven Media Planner to help shape national media strategies across digital, social, video, and audio channels. You will partner with agencies, manage timelines, and optimize campaigns to meet business objectives.

The ideal candidate has 3-5 years of experience, a bachelor’s in marketing or related field, strong analytics, and excellent communication. This role offers a comprehensive benefits package and a competitive salary.

Qualifications

• 3-5 years of experience in media planning, buying, activation, or strategy.
• Foundational understanding of digital, social, video, and omnichannel media.
• Strong analytical and problem-solving skills with the ability to interpret campaign performance data.
• Excellent organizational skills and attention to detail.
• Effective communication and presentation skills.
• Ability to manage multiple projects and deadlines simultaneously.

Responsibilities

• Support the development and execution of national media plans across digital, social, video, audio, and emerging channels.
• Partner with agency teams to manage campaign timelines, deliverables, and executional details.
• Assist in developing audience strategies and media recommendations grounded in consumer insights and campaign objectives.
• Monitor campaign performance and identify optimization opportunities throughout campaign flighting.
• Support testing and learning initiatives designed to improve media effectiveness and efficiency.
• Work closely with media agencies to ensure accurate and timely campaign implementation.
• Assist in gathering media inputs and performance data for business reviews and campaign recaps.
• Support the management of key deliverables, approvals, and communication between internal teams and agency partners.
• Help maintain campaign reporting tools and documentation.
• Stay current on media trends, platform updates, and emerging technologies.
• Identify opportunities to bring new ideas, channels, and approaches into media planning discussions.
• Support the development of media best practices, tools, and training resources for internal teams.

Skills

3-5 years media planning

Analytical skills

Organizational skills

Communication skills

Project management

Collaborative mindset

Education

Bachelor's degree in Marketing/Advertising/Business/Communications

Job description

McDonalds Corporation in Chicago is seeking a results-driven Media Planner to help shape national media strategies across digital, social, video, and audio channels. You will partner with agencies, manage timelines, and optimize campaigns to meet business objectives.

The ideal candidate has 3-5 years of experience, a bachelor’s in marketing or related field, strong analytics, and excellent communication. This role offers a comprehensive benefits package and a competitive salary.