Director, Media - Full-Funnel Growth & Strategy

Tapestry Inc; New York (NY); On-site; USD 140,000 - 160,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(K)

Paid Paternity and Maternity leave

Commuter Benefits

Disability insurance

Tuition assistance

Job summary

Kate Spade New York in New York, NY is seeking a Director of Media to lead full-funnel media initiatives that drive awareness, engagement, and conversion. You will own demand generation and capture strategies with cross-functional collaboration across creative, marketing and analytics teams to fuel pipeline growth and measurable impact.

The role reports to the Senior Director of Media & Retention and focuses on transforming Kate Spade New York’s media approach to reach younger consumers while

Qualifications

• Bachelor’s Degree required.
• 8+ years of media campaign experience with multi-million-dollar budgets.
• Retail or luxury experience a plus.
• Strong testing and measurement knowledge including Brand Lift.
• Excellent communication and cross-functional collaboration.

Responsibilities

• Develop and lead full-funnel media strategy to drive awareness, engagement and conversion.
• Oversee channel planning, media buys, and optimization across upper and lower funnel.
• Partner with agencies to execute plans and ensure timely delivery and optimization.
• Collaborate with ecommerce, creative, buying and PR teams to align content and linking strategies.
• Define KPIs, track performance, and translate insights into media decisions.
• Mentor junior team members and drive a culture of creativity and performance.

Skills

Full-funnel media

Budget management

A/B testing

Brand lift

Cross-functional collaboration

Leadership

Analytics

Communication

Education

Bachelor's Degree

Job description

Kate Spade New York in New York, NY is seeking a Director of Media to lead full-funnel media initiatives that drive awareness, engagement, and conversion. You will own demand generation and capture strategies with cross-functional collaboration across creative, marketing and analytics teams to fuel pipeline growth and measurable impact.

The role reports to the Senior Director of Media & Retention and focuses on transforming Kate Spade New York’s media approach to reach younger consumers while