Director, Full‑Funnel Media & Growth

Tapestry; New York (NY); On-site; USD 140,000 - 160,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k)

Paid paternity and maternity leave

Commuter benefits

Disability insurance

Tuition assistance

Job summary

Kate Spade New York, a division of Tapestry, seeks a strategic and creative Director of Media to lead full‑funnel media initiatives that drive awareness, engagement, and conversion among core consumers. This role owns both demand generation and demand capture strategies, guiding cross‑functional teams to tell cohesive stories across the customer journey.

Reporting to the Senior Director of Media & Retention, you will collaborate with creative, marketing, and analytics teams to optimize

Qualifications

• Bachelor's Degree required.
• 8+ years of experience building media campaigns with a multi‑million‑dollar annual budget.
• Experience within retail or luxury an advantage.
• Firm understanding of testing and measurement methodologies including A/B tests and Brand Lift studies.
• Creative problem solver with strategic thinking skills and ability to formulate conclusions.
• Outstanding attention to detail, superior communication, and follow‑up skills.
• Ability to build effective partnerships and collaborate with cross‑functional teams, with strong communication and presentation skills.
• Highly organized with the ability to multi‑task projects and prioritize.
• Experience working with brand media metrics (CPM, CPA, CPC, VTR & engagement KPIs).
• Strong analytical skills; able to make data‑driven decisions to deliver measurable impact, including ability to triangulate across different datasets.

Responsibilities

• Build Full‑Funnel Media Strategy & Oversee Implementation across awareness, consideration, and conversion stages.
• Channel Strategy & Optimization across upper and lower funnel channels.
• Creative Strategy & Briefing to ensure alignment with brand voice and audience insights.
• Measurement & Insights to define KPIs and inform optimization.
• Cross‑Functional Collaboration with lifecycle and performance marketing teams and agency partners.

Skills

Strategic thinking

Cross-functional collaboration

Data-driven decisions

Analytical skills

Education

Bachelor's Degree

Job description

Kate Spade New York, a division of Tapestry, seeks a strategic and creative Director of Media to lead full‑funnel media initiatives that drive awareness, engagement, and conversion among core consumers. This role owns both demand generation and demand capture strategies, guiding cross‑functional teams to tell cohesive stories across the customer journey.

Reporting to the Senior Director of Media & Retention, you will collaborate with creative, marketing, and analytics teams to optimize