Director, Marketing, Product & Growth Strategy

Wabtec

Chicago (IL)

On-site

USD 105,000 - 149,000

Full time

14 days+

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Job summary

Wabtec is seeking a Director of Marketing, Product Planning & Business Development to unify the marketing function with product development and sales. You will drive multi-year roadmaps, lead Voice of Customer efforts, and partner with Engineering to prioritize investments, while expanding in North American and international transit markets.

You will shape commercial strategy, accelerate new product commercialization, and identify profitable growth opportunities across OEM and aftermarket

Qualifications

Bachelor’s degree in Business, Marketing, Engineering, or related field; MBA preferred.
10+ years of progressive experience in Product Management, Product Marketing, Business Development, Marketing, or Commercial Leadership roles.
5+ years of leadership experience managing teams and cross‑functional initiatives.
Experience translating market insights into profitable product strategies and commercialization plans.
Willingness to travel up to 50%.

Responsibilities

Lead, coach, and develop the Vapor Bus Marketing organization with clear priorities and performance expectations.
Create and execute annual marketing strategies aligned with revenue, growth, and market share objectives.
Drive brand positioning, market awareness, and trade show strategy across events and channels.
Establish marketing KPIs and measure ROI for major campaigns and programs.
Develop multi-year product roadmaps and lead Voice of Customer initiatives with Engineering and Sales.
Identify new business opportunities, partnerships, and expansion into adjacent markets.
Collaborate with Sales to develop customer value propositions and market penetration plans.
Support executive-level engagement and strategic negotiations with key customers.