Director, Marketing, Product Strategy & Growth

Wabtec; Buffalo Grove (IL); On-site; USD 105,000 - 149,000; Full time

Benefits offered by this job

Relocation assistance

Job summary

Wabtec seeks a Director of Marketing, Product Planning & Business Development to lead the Vapor Bus Solutions marketing function and bridge between Sales, Engineering, Product Development, customers, and leadership. You will drive strategic marketing, roadmap planning, VOC leadership, and growth opportunities across OEM and aftermarket markets.

You will partner with Engineering to prioritize new product investments, develop go-to-market plans, and translate market insights into compelling value

Qualifications

• Bachelor’s degree in Business, Marketing, Engineering, or related field.
• 10+ years of progressive experience in product/marketing roles.
• 5+ years of leadership experience managing teams.
• Experience working with engineering and technical development.
• Strong strategic planning, analytical, financial, and business case development skills.
• Ability to travel up to 50%.

Responsibilities

• Lead, coach, and develop the Vapor Bus Marketing organization.
• Create and execute annual marketing strategies aligned with revenue, growth, and market share objectives.
• Drive brand positioning, market awareness, customer communications, trade show strategy, and industry event participation.
• Establish marketing KPIs and measure ROI for major programs and campaigns.
• Develop and maintain a multi-year product roadmap aligned with customer needs, technology trends, and business strategy.
• Lead Voice of Customer activities to identify emerging customer requirements, unmet market needs, and product opportunities.
• Partner with Engineering to prioritize new product development investments, innovation opportunities, and technical feasibility assessments.
• Conduct market sizing, segmentation, competitive benchmarking, pricing analysis, and portfolio profitability reviews.

Skills

Bachelor’s degree

MBA preferred

10+ years experience

Leadership

Cross-functional collaboration

Customer insights

Strategic planning

Market research

Travel up to 50%

Education

Bachelor’s degree in Business, Marketing, Engineering, or a related field

MBA

Job description

Wabtec seeks a Director of Marketing, Product Planning & Business Development to lead the Vapor Bus Solutions marketing function and bridge between Sales, Engineering, Product Development, customers, and leadership. You will drive strategic marketing, roadmap planning, VOC leadership, and growth opportunities across OEM and aftermarket markets.

You will partner with Engineering to prioritize new product investments, develop go-to-market plans, and translate market insights into compelling value