Director, Marketing, Product Strategy & Growth

Wabtec; Buffalo Grove (IL); On-site; USD 105,000 - 149,000; Full time

Benefits offered by this job

Health benefits

Welfare benefits

Retirement plan

Annual bonus

Job summary

Wabtec Vapor Bus Solutions seeks a Director of Marketing, Product Planning & Business Development to bridge sales, engineering, and leadership. You will shape product roadmaps, voice of the customer, and go-to-market plans to accelerate commercialization and profitable growth across OEM and aftermarket transit markets.

Lead a marketing organization, develop multi-year roadmaps, and drive strategic partnerships while partnering with Engineering to prioritize investments and ensure revenue

Qualifications

• Bachelor’s degree in Business, Marketing, Engineering, or a related field.
• MBA preferred.
• 10+ years of progressive experience in Product Management, Product Marketing, Business Development, Marketing, or Commercial Leadership roles.
• 5+ years of leadership experience managing teams and cross-functional initiatives.
• Experience working with engineering and technical development organizations.
• Demonstrated success developing product roadmaps, customer value propositions, and commercialization strategies.
• Strong strategic planning, analytical, financial, and business case development skills.
• Experience leading customer-facing initiatives, executive-level presentations, and market growth programs.

Responsibilities

• Lead, coach, and develop the Vapor Bus Marketing organization, setting clear priorities and performance expectations.
• Create and execute annual marketing strategies aligned with revenue, growth, and market share objectives.
• Drive brand positioning, market awareness, customer communications, trade show strategy, and industry event participation.
• Establish marketing KPIs and measure return on investment for major programs and campaigns.
• Develop and maintain a multi-year product roadmap aligned with customer needs, technology trends, and business strategy.
• Lead Voice of Customer activities to identify emerging customer requirements, unmet market needs, and product opportunities.
• Partner with Engineering to prioritize new product development investments, innovation opportunities, and technical feasibility assessments.
• Conduct market sizing, segmentation, competitive benchmarking, pricing analysis, and portfolio profitability reviews.
• Drive business case development for new products, portfolio extensions, and lifecycle management decisions.
• Identify and evaluate new business opportunities, strategic partnerships, adjacent markets, and expansion initiatives.
• Develop growth strategies for North American and international transit markets, including OEM and aftermarket channels.
• Support key customer relationships and executive-level engagement in partnership with Sales leadership.
• Lead strategic initiatives that expand market share, improve profitability, and strengthen customer value.
• Support negotiations and management of strategic partnerships or commercial agreements where applicable.
• Partner closely with Sales to develop customer value propositions, account strategies, and market penetration plans.
• Deliver competitive intelligence and market insights that improve sales effectiveness and opportunity conversion.
• Support major customer presentations, executive business reviews, product demonstrations, and proposal positioning.
• Develop tools and programs that improve sales enablement, product adoption, and customer understanding.
• Participate in customer visits to understand operational challenges, technology needs, and future procurement priorities.

Skills

Leadership experience

Strategic planning

Market insights

Voice of the customer

Executive presentations

Cross-functional collaboration

Education

Bachelor’s degree in Business, Marketing, Engineering, or related field

MBA preferred

Job description

Wabtec Vapor Bus Solutions seeks a Director of Marketing, Product Planning & Business Development to bridge sales, engineering, and leadership. You will shape product roadmaps, voice of the customer, and go-to-market plans to accelerate commercialization and profitable growth across OEM and aftermarket transit markets.

Lead a marketing organization, develop multi-year roadmaps, and drive strategic partnerships while partnering with Engineering to prioritize investments and ensure revenue