Director, Marketing Integration & Campaign Operations

The Wharton School; United States; Vor Ort; USD 111.000 - 125.000; Vollzeit

Zusammenfassung

Wharton Executive Education in Philadelphia is seeking a Director, Marketing Integration & Operations to align cross-functional marketing work across a complex, multi-portfolio organization. This role translates portfolio priorities into clear launch plans, campaign timelines, objectives, and budget views to drive alignment and execution.

The Director collaborates with Performance Marketing, Content & Communications, Creative, Digital Experience, Multimedia, and Analytics, and partners with

Qualifikationen

• 7-10 years of experience in integrated marketing, account leadership, marketing operations, program leadership, budget coordination, or a similar cross-functional role (in-house, agency, consulting, or a mix).

Aufgaben

• Establish and maintain shared planning tools, calendars, templates, and workflows that create a common view of launches, campaigns, priorities, decisions, and next steps.
• Facilitate cross-functional launch planning for new programs and priority campaigns, including timelines, milestones, dependencies, owners, approvals, and readiness activities.
• Maintain an integrated launch and campaign calendar across paid, web, email/lifecycle, content, creative, social, multimedia, and analytics-related workstreams.
• Partner with functional leaders and program teams to confirm inputs, clarify handoffs, identify decision points, and improve planning practices while allowing functional areas to maintain specialized workflows where needed.
• Facilitate regular optimization reviews with functional leaders and agency partners, connecting performance inputs across channels and surfacing opportunities, risks, and dependencies.
• Help translate channel-level recommendations into agreed next steps, owners, timing, and decision points.
• Track follow-through on performance-driven improvements, including creative rotation, landing page updates, nurture adjustments, tracking fixes, and related campaign refinements.
• Escalate unresolved decisions, resource constraints, or priority tradeoffs to the Senior Director when needed.
• Integrate channel-level performance inputs into clear cross-portfolio views that help explain what is planned, what is working, where there are risks, and what decisions are needed.

Kenntnisse

Integrated marketing

Marketing operations

Program leadership

Budget coordination

Cross-functional

Tools

Marketing automation

Web analytics

Campaign tracking

Reporting workflows

CRM data

Jobbeschreibung

Wharton Executive Education in Philadelphia is seeking a Director, Marketing Integration & Operations to align cross-functional marketing work across a complex, multi-portfolio organization. This role translates portfolio priorities into clear launch plans, campaign timelines, objectives, and budget views to drive alignment and execution.

The Director collaborates with Performance Marketing, Content & Communications, Creative, Digital Experience, Multimedia, and Analytics, and partners with