Associate Director, Marketing Automation

Wpp Group; Philadelphia (Philadelphia County); Presencial; USD 70.000 - 140.000; Jornada completa

Descripción de la vacante

CMI Media Group in the United States is seeking an Associate Director, Marketing Automation to lead omnichannel campaigns for life sciences clients on our CXM platform. You will partner with clients, analysts, media specialists, and cross-functional teams to deliver implementation excellence and strong client experiences.

You will mentor CXM professionals, manage end-to-end campaign delivery, optimize ROI, and stay ahead on marketing automation trends.

Formación

• 7+ years in marketing automation or related field with a successful track record.
• Experience with major MarTech platforms and data-driven campaigns.
• Strong leadership, client management, and presentation skills.

Responsabilidades

• Lead client engagements, translating needs into omnichannel marketing automation solutions.
• Advise on messaging cadence, data strategy, and implementation best practices.
• Mentor CXM professionals and oversee end-to-end campaign delivery.
• Identify opportunities for growth and contribute to new business proposals.
• Analyze performance, optimize ROI, and maintain CXM process documentation.

Conocimientos

Marketing automation

Media strategy

CRM/MarTech platforms

Client management

Data analysis

Presentation skills

Herramientas

Salesforce Marketing Cloud

Adobe Marketo

HubSpot

Tealium

Eloqua

Descripción del empleo

Description

Position at CMI Media Group

The Associate Director, Marketing Automation is a strategic implementation lead on the Customer Experience Management (CXM) team. Partnering with clients, analysts, media specialists, and cross-functional teams, you'll lead the delivery of omnichannel marketing campaigns for life sciences clients through our proprietary marketing automation platform.

You'll develop a deep understanding of each client's marketing strategy and objectives, lead and develop a high-performing CXM team, strengthen client relationships, and drive adoption of innovative technology. Your focus: implementation excellence and exceptional client experiences.

What you'll do

• Lead client engagements, translating client needs and marketing objectives into effective media strategies and marketing automation solutions.
• Advise clients on messaging cadence, data strategy, and implementation best practices, ensuring recommendations align with their goals and industry trends.
• Build strong client relationships through regular check-ins and feedback sessions. Address concerns, improve satisfaction, and identify opportunities to strengthen partnerships.
• Identify opportunities to grow existing accounts and contribute to new business through compelling presentations and proposals.
• Lead, mentor, and develop CXM professionals. Set clear direction, delegate effectively, conduct performance reviews, and support individualized career development.
• Oversee end-to-end omnichannel campaign implementation, ensuring timely delivery, budget alignment, and progress against client KPIs.
• Partner with media strategy, data analytics, business insights, and development teams to support seamless campaign execution.
• Maintain clear documentation of CXM processes, workflows, and best practices.
• Analyze campaign performance, identify trends, and implement optimizations to maximize ROI and meet client expectations.
• Stay current on developments in marketing automation and CXM. Evaluate and onboard media and technology partners that strengthen our offerings.
• Develop thought leadership materials, such as case studies, white papers, and points of view, to showcase our expertise.

What you'll bring

• 7+ years of experience in marketing automation, media strategy, email delivery management, or a related field, with a strong record of success.
• Experience with marketing automation, CDP, CRM, or similar MarTech platforms, such as Salesforce Marketing Cloud, Adobe Marketo, HubSpot, Tealium, or Eloqua.
• 2+ years of experience directly managing and developing a team of marketing professionals.
• Strong client management, communication, and presentation skills, including the ability to explain complex information clearly and concisely.
• Analytical and problem-solving skills, with the ability to interpret data, identify trends, and turn insights into action.
• Excellent organization and attention to detail, with the ability to manage multiple projects in a fast-paced environment.
• A passion for customer experience management, marketing automation, and media strategy-and a commitment to delivering exceptional client experiences.

The base salary for this position at the time of this posting may range from $70,000 to $140,000. Individual compensation varies based on job related factors, including business needs, experience, level of responsibility and qualifications.