Director, Marketing Analytics & Experimentation

Coast One Mortgage; Fort Washington (Montgomery County); On-site; USD 140,000 - 210,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401(k) Retirement plan with employer  

Paid Maternity Leave/Parental Bonding

Job summary

Newrez is seeking a Director of Marketing Analytics to lead data-driven marketing campaigns, segmentation, and experimentation. This role blends business ownership with hands-on data science to enhance acquisition, retention, and pipeline performance.

The candidate will design and operationalize predictive models, govern experiments, and collaborate across Finance, Loan Servicing, Sales, and IT to deliver actionable insights and scalable solutions.

Qualifications

• Bachelor's Degree in Marketing, Business, or related field.
• 8+ years’ experience in related field.
• 3+ years’ prior supervisory experience.
• Demonstrated experience building predictive/ML models and leading structured experimentation (A/B, multivariate) in a marketing context

Responsibilities

• Performs data analytics to generate insights for enhancing marketing and volume.
• Actively monitor, analyze and report on the health of marketing contribution to pipeline, customer acquisition and penetration.
• Evaluate and recommend data science tooling, platforms, and infrastructure to support scalable modeling and experimentation.
• Design, build, and maintain predictive and machine learning models (propensity, attrition, response, attribution) that drive marketing acquisition, retention, and pipeline decisioning.
• Own the marketing experimentation function: design, execute, and govern A/B and multivariate tests, ensuring statistical rigor and clear go/no-go recommendations.
• Partner with the Director, Marketing Analytics – Campaign Strategy to operationalize model outputs and test results into campaign segmentation, contact strategy, and dialer execution.
• Constantly drive process excellence to ensure legal, regulatory compliance.
• Drive strategic initiative across organization for multiple business units.
• Perform personnel managerial duties such as goal setting and tracking, performance monitoring and coaching, ensuring associate engagement, and other typical managerial duties.
• Performs related duties as assigned by management.

Skills

Data science depth

Marketing analytics

A/B testing

Python

R

SQL

Budget management

Leadership

Communication

Education

Bachelor's Degree in Marketing, Business

Tools

Tableau

Python

R

SQL

Job description

Newrez is seeking a Director of Marketing Analytics to lead data-driven marketing campaigns, segmentation, and experimentation. This role blends business ownership with hands-on data science to enhance acquisition, retention, and pipeline performance.

The candidate will design and operationalize predictive models, govern experiments, and collaborate across Finance, Loan Servicing, Sales, and IT to deliver actionable insights and scalable solutions.