Director, Market Access Strategy & Optimization

GSK; United States; On-site; USD 180,000 - 260,000; Full time

Job summary

GSK in the United States seeks a Director, Market Access Strategy - Access Optimization Lead to own the enterprise market access plan for assigned brands. You will shape integrated strategies across payer, provider, pricing, contracting, trade, and health system channels to maximize brand performance and patient access.

As a core IBCT member, you’ll translate market dynamics, reimbursement realities, and financial tradeoffs into actionable near-, mid-, and long-term access strategies, partnering

Qualifications

• Bachelor's degree required.
• 5+ years in pharmaceutical/biotech market access, access strategy, payer marketing, reimbursement, pricing/contracting, brand strategy, or related commercial roles.
• Experience developing and leading market access strategies.
• Experience working across payers, providers, health systems, organized customers, and channel partners.
• Strong strategic thinking, communication, and influencing skills.

Responsibilities

• Serve as the market access strategy lead for assigned brand(s), accountable for the integrated access strategy across payer, provider, patient support, pricing/contracting, trade/distribution, and organized customer segments.
• Act as the primary Market Access representative on the IBCT, shaping brand strategy and ensuring access considerations are embedded in core commercial decisions, launch plans, lifecycle planning, and performance discussions.
• Develop and own the market access strategy, including strategic choices to optimize access, brand growth, financial performance, and customer pull-through.
• Lead the development of the brand's access perspective within the integrated brand plan, annual operating plan, and long-range strategic planning.
• Translate customer, competitor, policy, reimbursement, and market signals into actionable recommendations that evolve the value proposition, evidence needs, strategic priorities, and tactical plan.
• Partner with pricing and contracting, analytics, HEOR, patient experience, account teams, and trade/channel teams to evaluate tradeoffs across investments, GTN implications, customer strategies, and launch/lifecycle priorities.
• Lead cross-functional alignment around access strategy and ensure the broader market access matrix is coordinated against the most important business priorities.
• Provide clear and timely access guidance to brand and senior leadership on competitive events, reimbursement changes, payer and provider dynamics, organized customer trends, and emerging risks/opportunities.
• Inform the development of customer-facing resources, evidence communication, segment strategies, and field guidance to ensure the market access strategy is translated into meaningful action.
• Support launch readiness and lifecycle optimization for new brands, new indications, and portfolio priorities.
• Build strong relationships across the organization and serve as a trusted strategic advisor on market access issues.

Skills

Market access strategy

Cross-functional leadership

Payer & provider engagement

Strategic influence

Executive communication

Education

Bachelor's degree

MBA/MPH/MS/PharmD preferred

Job description

GSK in the United States seeks a Director, Market Access Strategy - Access Optimization Lead to own the enterprise market access plan for assigned brands. You will shape integrated strategies across payer, provider, pricing, contracting, trade, and health system channels to maximize brand performance and patient access.

As a core IBCT member, you’ll translate market dynamics, reimbursement realities, and financial tradeoffs into actionable near-, mid-, and long-term access strategies, partnering