Director of Luxury Brand Communications

Ford Motor Company; Detroit (MI); Hybrid; USD 150,000 - 210,000; Full time

Benefits offered by this job

Immediate medical, dental, vision and药

Flexible family care days

Tuition assistance

Paid time off

Paid holidays

Job summary

Ford Motor Company—Lincoln brand—is seeking a Director of Marketing Communications to lead the strategy and execution of all paid marketing communications across the brand. You will translate priorities into integrated programs and direct agency partners, ensuring Lincoln’s presence is distinctive across channels.

The role requires 12+ years in marketing communications, a bachelor’s degree, and a hybrid work arrangement based in Detroit, MI.

Qualifications

• Bachelor’s degree in Marketing, Advertising, Communications, Business or closely related field.
• 12+ years of progressive professional experience in marketing communications, brand marketing, advertising, or related field.
• Hybrid work arrangement based in Detroit, MI.

Responsibilities

• Set Lincoln’s marketing communications strategy translating priorities into audience, positioning, channels and measurement.
• Lead integrated campaigns and go-to-market for Lincoln brand, launches, nameplates, and priority initiatives.
• Own paid media and communications direction across audiences, channels, messaging, content and performance.
• Align product, sales, customer experience, agencies and stakeholders around launch decisions and budget.
• Lead agency and internal teams, ensuring timely, brand-consistent, and measurable outputs.

Skills

Brand strategy

Marketing communications

Advertising strategy

Leadership

Agency management

Budget management

Cross-functional leadership

Education

Bachelor’s degree in Marketing, Advertising, Communications, Business

Job description

Ford Motor Company—Lincoln brand—is seeking a Director of Marketing Communications to lead the strategy and execution of all paid marketing communications across the brand. You will translate priorities into integrated programs and direct agency partners, ensuring Lincoln’s presence is distinctive across channels.

The role requires 12+ years in marketing communications, a bachelor’s degree, and a hybrid work arrangement based in Detroit, MI.