Manager - Trade Marketing

MSC Cruises; Miami (FL); Hybrid; USD 90,000 - 135,000; Full time

Job summary

MSC Cruises USA is seeking a Trade Marketing Manager to drive day-to-day trade marketing, partner programs, and brand awareness among Travel Partners in the USA. This role partners with Sales, Brand, and CRM teams across the U.S.

and Geneva to build integrated strategies and compelling collateral. The position is hybrid and based in Miami, requiring four in-office days per week with Fridays optional remote work.

Qualifications

• Bachelor's degree in Marketing or Business; MBA preferred.
• 5+ years of marketing experience, with at least 3 in hospitality/travel or cruise sectors.
• Experience with B2B marketing and channel programs.

Responsibilities

• Own day-to-day trade marketing strategy, briefs, approvals, deadlines, and deployment.
• Partner with media teams to develop integrated trade marketing plans that drive partner sales.
• Coordinate Co-op trade media initiatives with Sales leadership and teams.
• Develop a B2B content calendar and key messaging with Sales and CRM teams.
• Collaborate with Digital, CRM, and e-commerce teams to analyze Travel Partner engagement.
• Manage Trade Specialist and act as brand steward across Sales and Trade marketing.
• Gather partner feedback via surveys to influence future strategies.
• Create sales collateral and product presentations for Sales enablement.

Skills

Marketing strategy

B2B marketing

Cross-functional collaboration

Project management

Analytical skills

Education

Bachelor's degree in Marketing or Business

MBA preferred

Tools

Asana

MS Office

Job description

Where passion meets opportunity

The best of your adventures is the one you have yet to sail!

Your Purpose

MSC Cruises, the world’s third largest and most rapidly growing cruise line is recruiting for a Trade Marketing Manager for its USA operations. The Trade Marketing Manager will collaborate with the Sales leadership team to spearhead trade marketing programs and generate brand awareness, consideration, preference, and ultimately sales of MSC Cruises amongst Travel Partners.

This position is the key liaison between Marketing and Sales and will develop strategies, tools, and materials for Sales to service Travel Partners while continuing to build awareness and consideration of MSC Cruises across the Travel Agent community via trade events, communications, and media strategies. Work closely with the Brand, Promotions and Trade Director, Sales leadership, and cross-functional teams both in the U.S. and in the Geneva corporate headquarters to develop and execute an integrated trade marketing strategy that achieves business objectives of maximizing MSC Cruises bookings across Travel Partners.

This is a hybrid position requiring employees to work from the Miami office four days per week (Monday through Thursday), with the option to work remotely on Fridays.

Your Impact

• Own all facets of day-to-day trade marketing efforts from strategy, briefing, creative approvals, managing deadlines, and deployment.
• Partner with our internal media team and external media agency to develop and execute comprehensive integrated trade marketing plans that drive Travel Partner sales of the MSC Cruises brand.
• Align with Trade and Sales team members on Co-op trade media initiatives that require marketing support. Work closely with the Director of Brand, Promotions, and Trade Marketing on strategy and content planning to drive Travel Partner sales of the MSC Cruises brand.
• Develop a B2B content calendar and key messaging points in consultation and alignment with Sales leadership, the Director of Brand, Promotions, and Trade marketing, and CRM team.
• Work with Digital, CRM, and e-commerce teams to gain insights and understand Travel Agent engagement and interactions across various channels and properties that shape future strategies and tactics.
• Manage one direct report, our Trade Specialist who supports the Trade Manager on the day-to-day execution of all trade marketing efforts and initiatives.
• Act as brand steward across all Sales and Trade marketing efforts.
• Gather Travel Partner feedback and insights via online surveys and ongoing input from the Sales team to optimize efforts and influence future strategies.
• Work with the Marketing team to develop product presentations, collateral, and other BTL materials needed for Sales.
• Test new, innovative methods and initiatives that increase Travel Partner awareness, consideration, and engagement.
• Act as the central point person between the U.S. Marketing, Global Marketing, and Sales leadership teams.
• Ensure Sales and Trade materials are maintained for accuracy.
• Work with Sales leadership to support Trade loyalty program and training tool needs.
• Provide competitive intelligence amongst cruise lines and other travel brands that drive trade preference.

Your Journey so far

• Bachelor’s degree in Marketing, Business, or related field; MBA preferred.
• 5+ years of marketing experience with a minimum of 3 years in the hospitality industry with travel and/or cruise preferred.
• Experience with B2B marketing.
• Results oriented with strong attention to detail.
• Strong organizational, written, and verbal communication skills.
• Ability to manage time and prioritize work autonomously.
• Proficient with Microsoft Products, Asana experience preferred.
• Analytical approach to decision marketing and strong business acumen.
• Comfortable working in a cross-functional, multi-national company.

Your Essentials

Information About Visa Requirements If Any

• US Passport or US Permanent Resident
• MSC Cruises is an E-Verify employer

MSC Cruises USA is an equal opportunity employer that complies with all applicable federal, state, and local laws, rules and regulations. It is our policy to employ and promote qualified candidates without discrimination on the basis of race, color, sex, age, origin, sexual orientation, marital status, disability or any other characteristic protected by law. Our hiring decisions are based solely on merit, qualifications and business needs.

Our commitment

We are committed to building a future that values diverse perspectives, embraces the world beyond borders, and fosters an inclusive environment where every individual feels valued, respected and empowered to be their authentic selves. Our commitment extends to taking meaningful, measurable actions that have a long-term positive impact on our guests, our employees and our planet.