Director, Loyalty & Membership

Honda Center; United States; Presencial; USD 165.000 - 205.000; Jornada completa

Descripción de la vacante

Honda Center is seeking a Director of Loyalty & Membership to lead the OCVIBE loyalty program across multiple venues and experiences. This role drives strategy, governance and multi-year roadmaps, aligning cross-functional teams to deliver engaging member journeys and scalable operations.

You will own the program metrics, platform configuration, and launch readiness, with a focus on driving attendance, retention and cross-district participation.

Formación

• 8+ years in loyalty, membership, or lifecycle marketing roles, spanning both strategy and hands-on program execution.
• Experience building or scaling a loyalty program in a complex consumer environment such as hospitality or entertainment.
• Ability to establish governance, decision rights and cross-functional operating rhythms in matrixed organizations.

Responsabilidades

• Translate the approved loyalty strategy into an executable multi-year program roadmap and own the integrated loyalty roadmap across operations, member experience, platform capabilities and readiness.
• Own the member journey from Join to Attend to Drive, and align triggers, offers, communications and recognition across teams.
• Lead end-to-end launch readiness across program, marketing, CRM, data, technology and venue operations.
• Drive ongoing program performance to boost visitation, spend and retention, with cross-experience participation.
• Establish governance, decision rights and escalation paths across the district and participating businesses.
• Develop and manage the loyalty funding framework and business cases in partnership with Finance and operators.
• Own the loyalty platform requirements, prioritization, vendor relationship and KPI reporting.

Conocimientos

Loyalty marketing

Program leadership

Cross-functional collaboration

Executive communication

Financial fluency

Educación

Bachelor's Degree

Herramientas

LAVA platform

Descripción del empleo

Job Title

Director, Loyalty & Membership

Pay Details

The annual base salary range for this position in California is $165,000 to $205,000 per year. The starting pay for the successful candidate depends on various job-related factors, including but not limited to the candidate’s geographic location, job-related knowledge, skills, experience, education/training, internal value, peer equity, external market demands, and organizational considerations.

Mission

To be a place where the everyday becomes extraordinary - and the potential is unlimited. Where every experience can change you.

Vision

We are the gathering place of Orange County.

Values

Be Safe | Do the Right Thing | Be Generous | Include Everyone | Make it Easy | Be Bold

Responsibilities

Program Leadership & Roadmap

Translate the approved OCVIBE membership strategy and framework into an executable multi-year program roadmap. Own the integrated loyalty roadmap across program operations, member experience, platform capabilities, lifecycle engagement and organizational readiness. Identify capability, process, resource and organizational requirements needed to scale the program. Partner with relationship owners on the introduction and activation of new statuses, ensuring the membership platform consistently recognizes and operationalizes those relationships.

Member Lifecycle & Engagement

Own the member journey — Join (acquisition/enrollment), Attend (activation), Drive (retention) — and the behavioral objectives within each stage, including cross-pollination across OCVIBE experiences and participation across the district, not just within a single business. Translate Join, Attend and Drive objectives into executable journeys, audiences, triggers, offers, communications and recognition mechanics in partnership with the teams that own the underlying customer relationships and channels. Own the integrated member recognition experience, ensuring statuses, recognition, achievements and associated entitlements are consistently activated, surfaced and communicated across the member journey.

Program Operations & Launch Readiness

Establish the day-to-day operating model for OCVIBE Loyalty, including workflows, SLAs, approvals, escalation paths and recurring operating cadences. Lead end-to-end launch readiness across program, marketing, digital product, CRM, data, technology, venue operations and participating businesses. Establish campaign and offer intake, configuration, QA, approval, launch and post-launch review processes. Define member servicing and exception-management processes, including offer, badge, status and account-related escalations. Establish change-management processes for program rules, platform configuration, benefits, offers and member-facing experiences. Establish post-launch operating health and issue-management routines, ensuring member-facing, operational and platform issues are identified, triaged, resolved and incorporated into continuous improvement. Build the future Loyalty Operations organization and define the capabilities and roles required as the program scales.

Member Growth & Business Performance

Own the ongoing performance of the loyalty program, using membership to drive measurable, incremental changes in visitation, frequency, spend, retention and cross-district participation. Identify opportunities within member behavior and translate them into campaigns, offers, experiences and recognition that drive desired actions. Partner with OCVIBE businesses and operators to use loyalty to address specific business opportunities — driving incremental visits, shifting demand to priority dayparts and occasions, and encouraging discovery across venues and experiences. Establish a continuous test-and-learn approach, using member behavior and program performance to improve results and inform what comes next.

Cross-Functional Partnership & Governance

Establish and administer program governance, including decision rights, approval paths, operating standards and escalation mechanisms. Own district-wide recognition governance while establishing how relationship-owner statuses are recognized and activated by the platform. Maintain clear ownership boundaries across OCVIBE Loyalty, Ducks, Honda Center, Katella Commons and other participating businesses. Facilitate cross-functional decisions involving communications, offers, funding, campaign prioritization and member experience.

Funding & Business Case

Build and refine the case for loyalty investment both centrally and via individual business owners — translating engagement, retention, and cross-experience participation into terms (occupancy, tenant performance, visitation) that resonate with real estate economics as well as consumer marketing metrics, bridging operator thinking and asset-manager thinking into one shared model. Develop and administer the loyalty funding framework in partnership with Finance and participating business owners, establishing clear principles for how shared, business-specific and venue-specific loyalty investments are funded. Establish clear funding classifications, approval requirements and measurement standards for enterprise-, asset-, business- and venue-funded offers and experiences.

Platform, Data & Performance

Serve as the senior business owner of the loyalty/membership platform and, during the build phase, operate hands-on within the platform to configure, test and troubleshoot offers, recognition mechanics, eligibility rules and member journeys as needed. Own business requirements and prioritization for loyalty platform capabilities, partnering with Digital Product, Technology, CRM and Data teams on capabilities and integrations that extend beyond the loyalty platform. Own the vendor relationship for the loyalty/membership technology stack, including evaluation and day-to-day management. Define and track the KPIs that demonstrate the program's value to guests, operators, and the district (enrollment, activation, engagement, retention, cross-experience participation), and establish reporting cadences and dashboards in partnership with Guest & Business Intelligence.

Qualifications

8+ years in loyalty, membership, or lifecycle marketing roles, spanning both strategy and hands-on program execution. Experience building or materially scaling a loyalty, membership or lifecycle program in a complex consumer environment such as hospitality, sports/entertainment, retail or mixed-use destinations. Experience operating complex programs across multiple business units, brands, operators or partners with distributed ownership. Strong commercial and financial fluency, with the ability to evaluate promotional economics, offer funding, incrementality and business cases across multiple P&Ls. Demonstrated ability to establish governance, decision rights and cross-functional operating rhythms in matrixed organizations. Track record of driving outcomes through cross-functional influence rather than direct authority. Experience taking a loyalty or membership program from strategy and requirements through implementation, launch and ongoing operations. Working knowledge of loyalty/membership platforms, CRM, identity, audience segmentation and guest data concepts, with ability to translate business needs into platform, data and integration requirements. Experience with the LAVA loyalty platform is a plus. Exceptional executive communication, stakeholder management, program leadership and organizational skills, with the ability to create clarity and drive decisions in ambiguous, cross-functional environments. Knowledge, Skills and Experience Education - Bachelor's Degree Experience Required – 8+ Years This position is on-site.

Company Commitment

We are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and team members without regard to race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, parental status, military service, medical condition or any protected category prohibited by local, state or federal laws. We are firm believers that diversity and inclusion among our team members are critical to our success, and we seek to recruit, develop, and retain the most talented people from a diverse candidate pool.

Thanks for your interest in becoming part of OCVIBE!

Company Overview

OCSE OC Sports & Entertainment is dedicated to building world class sports and entertainment experiences through groundbreaking technology and a dedication to community. Leveraging the passion behind our Anaheim Ducks team and iconic Honda Center venue, our latest project—OCVIBE—will transform 100 acres of Orange County into a downtown epicenter of community, culture, and creativity.

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