VP, Loyalty & CRM Strategy

Bloomingdale's; New York (NY); On-site; USD 180,000 - 280,000; Full time

Benefits offered by this job

Performance-based incentives

401(k) matching

Medical, vision, dental insurance

Paid time off and Holidays

Job summary

Bloomingdale's is seeking a senior leader to own the Loyallist program end-to-end, elevating CRM and lifecycle engagement across channels. The role drives tier architecture, enrollment growth, and strategic collaboration within a matrixed enterprise.

The VP will own the co-brand relationship, activation strategies, and the integration of loyalty with data-driven personalization to maximize lifetime value and customer retention. Strong leadership and analytical skills are essential.

Qualifications

• 10+ years in loyalty, CRM, or customer engagement leadership.
• Experience owning a significant loyalty program or CRM function.
• Analytical, capable of modeling LTV and segment economics.
• Strong cross-functional collaboration and leadership in a matrixed organization.

Responsibilities

• Own Loyallist program end-to-end: tier architecture, earn/burn, benefits, enrollment strategy, and evolution roadmap.
• Lead co-brand credit strategy and cardholder engagement to grow Bloomingdale's customer base.
• Own CRM strategy across email, SMS, push, and direct mail with audience-focused lifecycle marketing.
• Activate first-party data within CRM and Loyallist communications for personalized experiences.

Skills

Loyalty program design

CRM strategy

Lifecycle marketing

Analytics

Cross-functional collaboration

Job description

Bloomingdale's is seeking a senior leader to own the Loyallist program end-to-end, elevating CRM and lifecycle engagement across channels. The role drives tier architecture, enrollment growth, and strategic collaboration within a matrixed enterprise.

The VP will own the co-brand relationship, activation strategies, and the integration of loyalty with data-driven personalization to maximize lifetime value and customer retention. Strong leadership and analytical skills are essential.