Director, Loyalty Marketing & Growth

Jobtailor; New Jersey; On-site; USD 140,000 - 190,000; Full time

Job summary

Verizon seeks a senior product marketing leader to spearhead the end-to-end strategy for Verizon Loyalty, ensuring alignment with brand positioning and corporate objectives across telco channels. You will drive cross-functional collaboration with the CMO and VBM teams, lead loyalty initiatives across email, web, and paid media, and measure impact with rigorous frameworks.

Mentor a high-performing team, manage external partnerships, optimize the marketing budget, and report ROI to accelerate

Qualifications

• Bachelors degree or 4+ years of work experience.
• 10+ years of relevant experience required.
• Experience leading loyalty programs.
• Experience with creative/design teams and digital media.
• Performance marketing and growth experience.
• Google AI Certification.

Responsibilities

• Spearhead the end-to-end product marketing strategy for Verizon Loyalty.
• Align loyalty product marketing with corporate business objectives and brand positioning.
• Drive cross-functional collaboration with internal stakeholders, including CMO and VBM organizations.
• Execute multi-channel loyalty initiatives across email, web, and paid media.
• Develop strategic frameworks leveraging loyalty assets to accelerate revenue, mitigate churn, and enhance customer lifetime value.
• Mentor and develop a high-performing team of individual contributors.
• Manage external partner relationships and develop co-marketing assets supporting third-party program integrations.
• Design and execute joint marketing strategies with external stakeholders.
• Establish measurement frameworks to evaluate marketing efficacy.
• Oversee marketing budget operationalization and ROI.

Skills

Product Marketing Strategy

Loyalty Program Leadership

Performance Marketing

Team Leadership

Strong Communication

Education

Bachelor’s degree or 4+ years

10+ years relevant experience

Google AI Certification

Tools

Digital/CX Platforms

Email Marketing

Web Marketing

Paid Media

Job description

Verizon seeks a senior product marketing leader to spearhead the end-to-end strategy for Verizon Loyalty, ensuring alignment with brand positioning and corporate objectives across telco channels. You will drive cross-functional collaboration with the CMO and VBM teams, lead loyalty initiatives across email, web, and paid media, and measure impact with rigorous frameworks.

Mentor a high-performing team, manage external partnerships, optimize the marketing budget, and report ROI to accelerate