Director of Loyalty Activation & Growth

Verizon; Basking Ridge (NJ); Hybrid; USD 140,000 - 243,000; Full time

Job summary

Verizon is seeking a Director of Loyalty Activation to lead the end-to-end product marketing strategy for Verizon Loyalty, aligning with business objectives and brand positioning.

This leadership role drives cross-functional collaboration across key stakeholder organizations to execute high-impact, multi-channel loyalty initiatives while optimizing performance indicators like revenue growth, churn mitigation, and customer lifetime value.

Qualifications

• Bachelor's degree or four or more years of work experience.
• Ten or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.
• Experience working on and leading loyalty programs.
• Experience working with creative/design teams, traditional & digital media, digital/cx platforms, marketing research, research strategy, or consumer research methodologies.

Responsibilities

• Spearhead the end-to-end product marketing strategy for Verizon Loyalty, ensuring alignment with overarching business objectives and brand positioning.
• Drive cross-functional collaboration with internal stakeholders, including the CMO and VBM organizations, to execute multi-channel loyalty initiatives across email, web, and paid media.
• Develop and implement strategic frameworks leveraging loyalty assets to optimize key performance indicators, including revenue acceleration, churn mitigation, and the enhancement of customer lifetime value (LTV).
• Mentor and develop a high-performing team of individual contributors, fostering professional growth and ensuring the delivery of high-impact marketing results.
• Manage partner relationships to develop and deploy co-marketing assets that effectively support and amplify third-party program integrations.
• Partner with external stakeholders to design and execute joint marketing strategies that extend program reach and deepen customer engagement.
• Establish robust measurement frameworks to evaluate marketing efficacy and maintain rigorous oversight of marketing budget operationalization and ROI.

Skills

Loyalty program leadership

Cross-functional collaboration

Marketing budgets management

Team leadership

Digital marketing

Agency/consultant experience

Google AI Certifications

Education

Bachelor's degree

10+ years of relevant experience

Job description

Verizon is seeking a Director of Loyalty Activation to lead the end-to-end product marketing strategy for Verizon Loyalty, aligning with business objectives and brand positioning.

This leadership role drives cross-functional collaboration across key stakeholder organizations to execute high-impact, multi-channel loyalty initiatives while optimizing performance indicators like revenue growth, churn mitigation, and customer lifetime value.