Director, Verizon Loyalty Activation

Verizon Communications; Basking Ridge (NJ); Hybrid; USD 140,000 - 230,000; Full time

Job summary

Verizon is seeking a Director of Loyalty Activation to spearhead the end-to-end product marketing strategy for Verizon Loyalty. The role drives cross-functional collaboration to execute high-impact, multi-channel loyalty initiatives aligned with brand positioning and business objectives.

You will oversee budgets, partnerships, and a high-performing team, focusing on revenue growth, churn mitigation, and customer lifetime value while maintaining effective measurement and ROI frameworks.

Qualifications

• Experience leading loyalty programs and loyalty initiatives.
• Strong cross-functional collaboration with marketing, product, and channels.
• Demonstrated ability to translate business goals into marketing strategies.
• Proven leadership and people-management capabilities.

Responsibilities

• Develop and execute end-to-end product marketing strategy for Verizon Loyalty.
• Align loyalty initiatives with brand positioning and corporate objectives.
• Lead multi-channel campaigns across email, web, and paid media.
• Mentor and grow a high-performing marketing team.
• Manage external partnerships and joint marketing efforts.

Skills

Loyalty marketing

Cross-functional leadership

Strategic thinking

Mentoring

Budget management

Education

Bachelor’s degree or 4+ years of work experience

Job description

When you join Verizon

You want more out of a career. A place to share your ideas freely - even if they're daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love - driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together - lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the #VTeamLife.

What you’ll be doing:

As the Director of Loyalty Activation, you will spearhead the end-to-end product marketing strategy for Verizon Loyalty, ensuring seamless alignment with corporate business objectives and brand positioning.

This leadership role drives cross-functional collaboration across key stakeholder organizations to execute high-impact, multi-channel loyalty initiatives while optimizing critical performance indicators like revenue growth, churn mitigation, and customer lifetime value. You will be responsible for building strategic frameworks, managing high-value external partnerships, overseeing marketing budgets, and mentoring a high-performing team to achieve long-term program success.

Spearhead the end-to-end product marketing strategy for Verizon Loyalty, ensuring alignment with overarching business objectives and brand positioning.

Drive cross-functional collaboration with internal stakeholders, including the CMO and VBM organizations, to execute multi-channel loyalty initiatives across email, web, and paid media.

Develop and implement strategic frameworks leveraging loyalty assets to optimize key performance indicators, including revenue acceleration, churn mitigation, and the enhancement of customer lifetime value (LTV).

Mentor and develop a high-performing team of individual contributors, fostering professional growth and ensuring the delivery of high-impact marketing results.

Manage partner relationships to develop and deploy co-marketing assets that effectively support and amplify third-party program integrations.

Partner with external stakeholders to design and execute joint marketing strategies that extend program reach and deepen customer engagement.

Establish robust measurement frameworks to evaluate marketing efficacy and maintain rigorous oversight of marketing budget operationalization and ROI.

Where you’ll be working

In this hybrid role, you'll have a defined work location that includes working from home and a minimum of three days per week in the office, which will be set by your manager. Employees are responsible for maintaining compliance with hybrid work policies.

When you join Verizon

You want more out of a career. A place to share your ideas freely - even if they're daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love - driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together - lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the #VTeamLife.

What you’ll be doing:

As the Director of Loyalty Activation, you will spearhead the end-to-end product marketing strategy for Verizon Loyalty, ensuring seamless alignment with corporate business objectives and brand positioning.

This leadership role drives cross-functional collaboration across key stakeholder organizations to execute high-impact, multi-channel loyalty initiatives while optimizing critical performance indicators like revenue growth, churn mitigation, and customer lifetime value. You will be responsible for building strategic frameworks, managing high-value external partnerships, overseeing marketing budgets, and mentoring a high-performing team to achieve long-term program success.

• Spearhead the end-to-end product marketing strategy for Verizon Loyalty, ensuring alignment with overarching business objectives and brand positioning.

• Drive cross-functional collaboration with internal stakeholders, including the CMO and VBM organizations, to execute multi-channel loyalty initiatives across email, web, and paid media.

• Develop and implement strategic frameworks leveraging loyalty assets to optimize key performance indicators, including revenue acceleration, churn mitigation, and the enhancement of customer lifetime value (LTV).

• Mentor and develop a high-performing team of individual contributors, fostering professional growth and ensuring the delivery of high-impact marketing results.

• Manage partner relationships to develop and deploy co-marketing assets that effectively support and amplify third-party program integrations.

• Partner with external stakeholders to design and execute joint marketing strategies that extend program reach and deepen customer engagement.

• Establish robust measurement frameworks to evaluate marketing efficacy and maintain rigorous oversight of marketing budget operationalization and ROI.

What we're looking for...

You’ll need to have:

• Bachelor’s degree or four or more years of work experience.

• Ten or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.

• Experience working on and leading loyalty programs

• Experience working with creative/design teams, traditional & digital media, digital/cx platforms, marketing research, research strategy, or consumer research methodologies.

Even better if you have one or more of the following:

• Performance marketing & growth experience.

• Google AI Certifications

• Experience leading a team

• Digital experience of trends and key business drivers.

• Strong communication and presentation skills.

• Experience presenting findings and insights to a targeted audience (up to the executive level).

• Agency or consultant experience.

Where you’ll be working

In this hybrid role, you'll have a defined work location that includes working from home and a minimum of three days per week in the office, which will be set by your manager. Employees are responsible for maintaining compliance with hybrid work policies.

Scheduled Weekly Hours

40

Equal Employment Opportunity

Verizon is an equal opportunity employer. We evaluate qualified applicants without regard to veteran status, disability or other legally protected characteristics.

Benefits and Compensation

Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefit options including: medical, dental, vision, short and long term disability, basic life insurance, supplemental life insurance, AD&D insurance, identity theft protection, pet insurance and group home & auto insurance. We also offer a matched 401(k) savings plan, up to 8 company paid holidays per year and up to 6 personal days per year, paid parental leave, adoption assistance and tuition assistance, plus other incentives, we've got you covered with our award-winning total rewards package. Depending on the role, employees have the opportunity to receive compensation in the form of premium pay such as overtime, shift differential, holiday pay, allowances, etc. Newly hired employees receive up to 15 days of vacation per year, which grows with additional service. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.

The salary will vary depending on your location and confirmed job-related skills and experience. This is an incentive based position with the potential to earn more. For part-time roles, your compensation will be adjusted to reflect your hours.The annual salary range for the location(s) listed on this job requisition based on a full-time schedule is: $139,500.00 - $243,000.00.The annual salary range for the New York location(s) listed on this job requisition based on a full-time schedule is: $139,500.00 - $243,000.00.

Marketing is an exciting and dynamic field that offers endless opportunities for creativity, innovation, and professional growth. As a marketer, you will have the chance to develop and implement strategies that connect products and services with the people who need them most.

You will learn how to analyze consumer behavior, create compelling campaigns, and measure the success of your efforts. Whether you're interested in branding, advertising, digital marketing, or public relations, a career in marketing can take you in many different directions, and it offers the potential for a high-energy, fast-paced, and ever-changing work environment.

Stay in touch.

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