Director of Loyalty Activation & Growth

Verizon Communications; Basking Ridge (NJ); Hybrid; USD 140,000 - 230,000; Full time

Job summary

Verizon is seeking a Director of Loyalty Activation to spearhead the end-to-end product marketing strategy for Verizon Loyalty. The role drives cross-functional collaboration to execute high-impact, multi-channel loyalty initiatives aligned with brand positioning and business objectives.

You will oversee budgets, partnerships, and a high-performing team, focusing on revenue growth, churn mitigation, and customer lifetime value while maintaining effective measurement and ROI frameworks.

Qualifications

• Experience leading loyalty programs and loyalty initiatives.
• Strong cross-functional collaboration with marketing, product, and channels.
• Demonstrated ability to translate business goals into marketing strategies.
• Proven leadership and people-management capabilities.

Responsibilities

• Develop and execute end-to-end product marketing strategy for Verizon Loyalty.
• Align loyalty initiatives with brand positioning and corporate objectives.
• Lead multi-channel campaigns across email, web, and paid media.
• Mentor and grow a high-performing marketing team.
• Manage external partnerships and joint marketing efforts.

Skills

Loyalty marketing

Cross-functional leadership

Strategic thinking

Mentoring

Budget management

Education

Bachelor’s degree or 4+ years of work experience

Job description

Verizon is seeking a Director of Loyalty Activation to spearhead the end-to-end product marketing strategy for Verizon Loyalty. The role drives cross-functional collaboration to execute high-impact, multi-channel loyalty initiatives aligned with brand positioning and business objectives.

You will oversee budgets, partnerships, and a high-performing team, focusing on revenue growth, churn mitigation, and customer lifetime value while maintaining effective measurement and ROI frameworks.