Director of Lifecycle Marketing

Inspiraeducation; New York (NY); On-site; USD 150,000 - 210,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Pre-tax benefits

Flexible PTO

401(k) match

Job summary

Inspira Education Group is seeking a Director of Lifecycle Marketing in New York City to lead end-to-end lifecycle programs across our brands. You will own CRM strategy, build personalized journeys, and drive acquisition, engagement, and retention while coordinating with marketing, product, and sales teams.

You are a data-driven marketer with experience in HubSpot and familiarity with Braze or Iterable, plus SQL basics and templating skills.

Qualifications

• 6-8+ years of lifecycle marketing experience in high-consideration or long-sales-cycle environments.
• 2-3 years of experience managing and scaling high-performing teams.
• Deep expertise in platforms like HubSpot; familiarity with Braze, Iterable, or similar tools.
• Proficiency in email and SMS marketing automation, including segmentation and personalized flows.
• Bonus for experience with CDPs (Simon Data, Iterable, Optimove).
• Basic SQL querying skills and comfort with data.

Responsibilities

• Own end-to-end lifecycle marketing strategy and execute personalized user journeys to drive acquisition, engagement, conversion, and retention.
• Analyze cohort and segment performance to uncover trends and actionable insights.
• Develop and execute an experimentation roadmap with A/B testing to improve metrics.
• Create and manage sophisticated email and SMS campaigns, including drip sequences and transactional messages.
• Identify drop-off points and implement targeted campaigns to improve KPIs.
• Ensure deliverability best practices and maintain strong sender reputation across channels.
• Collaborate with data teams to define lifecycle reporting and track performance.
• Lead and grow a lifecycle marketing team, mentoring and contributing hands-on when needed.
• Maintain consistent messaging across funnel and channels; optimize timing and channel mix.
• Track KPIs like lead volume, conversion, pipeline, LTV, and ROI; provide optimization recommendations.
• Forecast marketing outcomes and align with growth and revenue goals.
• Stay at the cutting edge of AI and martech tools to boost efficiency and personalization.

Skills

Lifecycle marketing

Team leadership

Email & SMS automation

Data-driven / analytics

HubSpot

Braze / Iterable

SQL basics

HTML templating

Looker

Tools

HubSpot

Braze

Iterable

Simon Data

Optimove

Looker

Job description

About Inspira Education

Inspira Education Group is one of the fastest-growing edtech startups in the US. We started with a simple mission to democratize access to high-quality coaching so that every student in the world has an equal opportunity to access the best opportunities.

As the world's leading network of top admissions coaches in medical, legal, business, and college studies, we're building software and services in one place-disrupting long-entrenched application processes with products and experiences that strive to provide an equal platform for candidates from diverse backgrounds worldwide.

As one of the fastest-growing edtech firms in the world, we are backed by some of the leading venture capital firms and investors in the world, including Zeev Ventures, Quiet Capital, Craft Ventures and Jeff Fluhr (Founder of Stubhub).

The Role

We're looking for a strategic, hands-on Director of Lifecycle Marketing to drive acquisition and engagement across our portfolio of brands. In this role, you'll own our full CRM communication strategy by optimizing engagement with existing contacts while expanding our email list and driving more free consultations.

You'll lead campaign execution, A/B testing, and personalization efforts, supported by a CRM Manager, to maximize performance without compromising brand integrity. You'll collaborate closely with marketing, product, and sales teams to refine our push notification strategy and deepen app engagement.

You'll thrive in this role if you're a data-driven marketer with a strong analytical mindset, deep expertise in platforms like Braze, Iterable, or HubSpot, and a passion for continuous experimentation. You're comfortable balancing strategic thinking with tactical execution and enjoy working cross-functionally with Sales, SEO, Performance Marketing, Online Events, Customer Success, and Social Media teams to launch programs that deliver results.

Your north star metric? Consultations generated from our contact database.

If you're excited to build impactful lifecycle programs that create meaningful customer relationships and drive real business outcomes then we'll love to hear from you.

This is an in-person role requiring 5 days/week in our NYC office (Gramercy).

What You'll Do

• Own the end-to-end strategy and execution of lifecycle marketing programs, building clear and personalized user journeys that drive acquisition, engagement, conversion, and retention
• Analyze cohort and segment performance regularly to uncover trends, understand the why behind user behavior, and develop actionable insights that inform strategy
• Develop and execute a robust experimentation roadmap to increase acquisition, engagement, and lifetime value through A/B testing and continuous optimization
• Create and manage sophisticated email and SMS campaigns, including drip sequences, targeted newsletters, transactional messages, and upgrade flows, all aimed at increasing product engagement and driving conversion
• Identify drop-off points within the user journey and implement targeted, trigger-based campaigns to address friction and improve key KPIs
• Ensure compliance with deliverability best practices and maintain a strong sender reputation across all messaging platforms (email and SMS)
• Leverage customer segmentation and persona development to tailor messaging, offers, and campaigns that resonate with high-potential customer groups
• Collaborate closely with the data team to define and build end-to-end lifecycle reporting and track performance across channels
• Lead and grow a team of lifecycle marketers, acting as both a player and coach - mentoring team members, advocating for their work, and rolling up your sleeves to contribute directly when needed
• Ensure consistent and personalized messaging across the funnel, delivering the right message to the right person at the right time through the right channel
• Track and report on campaign performance and KPIs, such as lead volume, conversion rates, pipeline growth, LTV, and ROI; provide recommendations to optimize results
• Forecast marketing outcomes and track progress toward growth and revenue goals
• Stay on the cutting edge of AI and martech tools, proactively identifying and implementing technologies that improve efficiency, personalization, and performance across lifecycle programs

Who You Are

• 6-8+ years of lifecycle marketing experience, ideally in high-consideration or long-sales-cycle environments that require thoughtful lead nurturing strategies
• 2-3 years of experience managing and scaling high-performing teams
• Deep expertise in HubSpot; familiarity with Braze, Iterable, or similar tools is a strong plus
• Proficiency in email and SMS marketing automation, including segmentation, triggers, and personalized flows
• Bonus points for experience working with customer data platforms (CDPs) like Simon Data, Iterable, or Optimove
• Basic working knowledge of SQL and comfort querying data
• Strong understanding of HTML and template scripting languages (e.g., Jinja, Django, or ESP-specific templating systems)
• Exceptional copywriting skills with a proven ability to engage target audiences and iterate on messaging based on performance data
• Highly analytical mindset, with a track record of using data to inform campaign strategy and drive measurable results
• Familiarity with Looker or experience in data transformation is a plus
• A balance of creative thinking and analytical rigor. Someone who can conceptualize big ideas and dive into the data
• Comfortable rolling up your sleeves and getting into the weeds. A builder, not just a strategist
• Able to translate data into clear insights and actionable marketing strategies

What We Look For

• A passion for cultivating authentic connections
• Individuals who embody a winning attitude
• A mindset fueled by curiosity
• Determination to hustle and overcome challenges
• An infectious enthusiasm and adaptability
• Boundless energy and relentless tenacity

Why you'll love Inspira

• Amazing people with a great vision and values
• Mission-driven team culture focused on student success
• Your work directly impacts the lives and careers of students across the globe
• Health, dental, and vision insurance, base plans 100% employer paid
• Pre-tax benefits (FSA, DCFSA, HSA, Commuter)
• Flexible paid time off (PTO) and paid holidays
• 401(k) with company match

For more information about our company, please visit our website: Inspira Education Group.

Inspira Education Group does not discriminate based on race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity, or any other reason prohibited by law in providing employment opportunities and benefits.