Director, Integrated Regional Marketing

0101 Coca-Cola North America; United States; Remote; USD 169,000 - 200,000; Full time

Job summary

The Coca-Cola Company in Tampa, FL is seeking a Director of Integrated Marketing to lead strategic partnerships, develop regional asset plans and drive activation programs that connect brands with local consumers. This role coordinates across marketing assets, sponsorships, and cross-functional teams to maximize brand impact and profit.

You will manage top-to-top relationships, collaborate with bottlers and channel partners, and ensure asset plans are executed on time, within budget and with

Qualifications

• 5+ years of experience required, preferably with experiential or sports agencies supporting Consumer Packaged Goods (CPG) and/or the beverages industry.
• Knowledge of brand strategy and application across channel, including local marketing.
• Knowledge of key consumption occasions, shopper messaging, and methods of activation.
• Proven track record of achieving sustainable results.
• Sports Marketing Experience either with Team, League, Agency or client.
• Strong Background in Social, Digital, Mobile technologies.
• Knowledge of brand standards, TM use, legal guidelines and Vis ID SME.

Responsibilities

• Activate internal resources to develop regional business plans and activation programs.
• Coordinate integrated marketing communications and asset activation plans to meet partner needs.
• Manage sponsorship assets and leverage asset inventory across channels.
• Protect the company’s rights, trademarks and investment in assets.
• Partner with Franchise Leadership on market opportunities utilizing assets.
• Develop and communicate briefs for agencies or suppliers to direct their work.

Skills

Account Management

Business Development

Business Insights

Communication

Consultative Sales Management

Customer Relationship Management

Customer Service Management

Decision Making

Leadership

Marketing

National Account Sales

Negotiation

Pitch Presentations

Results-Oriented

Sales Forecasting

Sales Management

Sales Process

Job description

The Coca-Cola Company in Tampa, FL is seeking a Director of Integrated Marketing to lead strategic partnerships, develop regional asset plans and drive activation programs that connect brands with local consumers. This role coordinates across marketing assets, sponsorships, and cross-functional teams to maximize brand impact and profit.

You will manage top-to-top relationships, collaborate with bottlers and channel partners, and ensure asset plans are executed on time, within budget and with