Director, Region Marketing

0101 Coca-Cola North America; United States; Remote; USD 169,000 - 200,000; Full time

Job summary

The Coca-Cola Company in Tampa, FL is seeking a Director of Integrated Marketing to lead strategic partnerships, develop regional asset plans and drive activation programs that connect brands with local consumers. This role coordinates across marketing assets, sponsorships, and cross-functional teams to maximize brand impact and profit.

You will manage top-to-top relationships, collaborate with bottlers and channel partners, and ensure asset plans are executed on time, within budget and with

Qualifications

• 5+ years of experience required, preferably with experiential or sports agencies supporting Consumer Packaged Goods (CPG) and/or the beverages industry.
• Knowledge of brand strategy and application across channel, including local marketing.
• Knowledge of key consumption occasions, shopper messaging, and methods of activation.
• Proven track record of achieving sustainable results.
• Sports Marketing Experience either with Team, League, Agency or client.
• Strong Background in Social, Digital, Mobile technologies.
• Knowledge of brand standards, TM use, legal guidelines and Vis ID SME.

Responsibilities

• Activate internal resources to develop regional business plans and activation programs.
• Coordinate integrated marketing communications and asset activation plans to meet partner needs.
• Manage sponsorship assets and leverage asset inventory across channels.
• Protect the company’s rights, trademarks and investment in assets.
• Partner with Franchise Leadership on market opportunities utilizing assets.
• Develop and communicate briefs for agencies or suppliers to direct their work.

Skills

Account Management

Business Development

Business Insights

Communication

Consultative Sales Management

Customer Relationship Management

Customer Service Management

Decision Making

Leadership

Marketing

National Account Sales

Negotiation

Pitch Presentations

Results-Oriented

Sales Forecasting

Sales Management

Sales Process

Job description

Job Description Summary: (Location: Tampa, FL) At The Coca-Cola Company, we exist to refresh the world and make a difference through loved brands, done sustainably for a better shared future. Working here is more than working for the global beverage leader, it’s an opportunity to be a part of something that can positively impact the world. Our North America Operating Unit (NAOU) Marketing Teams are responsible for marketing and growing a portfolio of brands – ensuring that each brand connects deeply with local consumers in ways that scale globally. This Director, Integrated Marketing is responsible for managing all aspects of key marketing partnerships, beginning with the development of strategic asset plans and taking it through the execution stage. This includes leading top to top relationships, partnering on acquisition and renewals, collaboration with bottlers, system stakeholders and customers to integrate Assets’ Partners into channel and customer plans to drive key business objectives.

What You’ll Do For Us

Activate The Coca-Cola Company System (e.g., cross-functional team members, segment resources) to develop and implement regional business plans and activation programs that meets Brands, Bottlers, Channel, Customer and Assets Partners’ needs to maximize profit and volume Lead customization and implementation of integrated marketing communication and Assets’ activation plans by coordinating internal and external functions (e.g. marketing assets & sponsorships, e-marketing, local advertising, consumer / shopper promotions, etc.) in order to achieve high performance results on time and within budget. Extract maximum value by fully leveraging all sponsorship benefits in contracts through the creation of asset plans that may include packaging, POS, PR, fan engagement, experiential, customer/retail, community, business to business, social/digital/mobile. Steward and leverage all asset inventory including tickets, team trips, consistent with company policy Partner with Franchise Leadership on market specific business opportunities utilizing assets Develop and communicate written briefs for use by agencies or suppliers (e.g., creative, advertising, packaging, consumer promotions, merchandising, etc.) to direct their work activities in order to generate concepts for effective execution of region marketing programs and objectives (e.g., drive trial, increase loyalty). Direct all creative activation work relevant to asset or market activation Acts as subject matter expert to ensure all region POS, packaging, coupons etc., protect the company’s rights, trademarks and investment while serving the best interest of our customers and assets Budget stewardship Relationship Management

Qualifications & Requirements

5 or more years of experience required, preferably with experiential or sports agencies supporting Consumer Packaged Goods (CPG) and/or the beverages industry Knowledge of brand strategy and application across channel, including local marketing Knowledge of key consumption occasions, shopper messaging, and methods of activation Proven track record of achieving sustainable results Sports Marketing Experience either with Team, League, Agency or client Strong Background in Social, Digital, Mobile technologies Functional Skills: Knowledge and Understanding of brand standards, TM use, legal guidelines and Vis ID SME Knowledge of Agency capabilities Knowledge of League Rules Shopper Marketing Principles Strong social/digital background Sports Marketing Experience Rules development, legal approval process

What We Can Do For You

Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world and we’re always innovating. Expansive & Diverse Customers: We focus on a diversified and large range of customers each day. Critical experiences: We work as a global network with a wide range of cross-functional partners to step-change the way we refresh the world and make an impact every day.

Skills

Skills: Account Management, Business Development, Business Insights, Communication, Consultative Sales Management, Customer Relationship Management (CRM), Customer Service Management, Decision Making, Leadership, Marketing, National Account Sales, Negotiation, Pitch Presentations, Results-Oriented, Sales Forecasting, Sales Management, Sales Process

Pay Range

United States: 169,000 - 200,000 USD Base pay offered may vary depending on geography, job-related knowledge, skills, and experience.

Annual Incentive Reference Value Percentage

30

Location(s)

United States of America City/Cities: Atlanta Travel Required: 26% - 50% Relocation Provided: No

Job Posting End Date

November 5, 2026

Our Purpose and Growth Culture

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

Equal Opportunity Statement

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.

Privacy Statement

When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.

The Coca‑Cola global business system is composed of The Coca‑Cola Company (TCCC), its subsidiaries and 225 bottling partners around the world. Search jobs throughout our system.