Director, Region Marketing

The Coca-Cola Company; Atlanta (GA); Sur place; USD 140 000 - 180 000; Plein temps

Résumé du poste

The Coca-Cola Company in Tampa, Florida seeks a Director of Integrated Marketing to lead regional partnerships and asset activation, coordinating with bottlers, agencies, and customers to drive brand growth.

You will guide creative activation, protect brand rights, and optimize sponsorships across channels, leveraging data-driven insights to deliver measurable business results.

Qualifications

• 5+ years in experiential or sports marketing in CPG/beverages
• Knowledge of brand strategy and application across channels
• Strong social, digital, and mobile capabilities

Responsabilités

• Activate Coca-Cola system to develop regional business plans and activation programs
• Lead customization and implementation of integrated marketing communications across functions
• Extract value from sponsorships and assets through asset plans (packaging, POS, PR, events)
• Partner with Franchise Leadership on market-specific opportunities
• Develop briefs for agencies to direct creative activation work
• Ensure rights, trademarks and investment protection for region POS and assets

Connaissances

Brand strategy

Channel marketing

Sports marketing

Social media

Creative activation

Budget management

Relationship management

Description du poste

(Location: Tampa, FL)

At The Coca-Cola Company, we exist to refresh the world and make a difference through loved brands, done sustainably for a better shared future. Working here is more than working for the global beverage leader, it’s an opportunity to be a part of something that can positively impact the world. Our North America Operating Unit (NAOU) Marketing Teams are responsible for marketing and growing a portfolio of brands – ensuring that each brand connects deeply with local consumers in ways that scale globally.

This Director, Integrated Marketing is responsible for managing all aspects of key marketing partnerships, beginning with the development of strategic asset plans and taking it through the execution stage. This includes leading top to top relationships, partnering on acquisition and renewals, collaboration with bottlers, system stakeholders and customers to integrate Assets’ Partners into channel and customer plans to drive key business objectives.

What You’ll Do For Us

• Activate The Coca-Cola Company System (e.g., cross-functional team members, segment resources) to develop and implement regional business plans and activation programs that meets Brands, Bottlers, Channel, Customer and Assets Partners’ needs to maximize profit and volume

• Lead customization and implementation of integrated marketing communication and Assets’ activation plans by coordinating internal and external functions (e.g. marketing assets & sponsorships, e-marketing, local advertising, consumer / shopper promotions, etc.) in order to achieve high performance results on time and within budget.

• Extract maximum value by fully leveraging all sponsorship benefits in contracts through the creation of asset plans that may include packaging, POS, PR, fan engagement, experiential, customer/retail, community, business to business, social/digital/mobile. Steward and leverage all asset inventory including tickets, team trips, consistent with company policy

• Partner with Franchise Leadership on market specific business opportunities utilizing assets

• Develop and communicate written briefs for use by agencies or suppliers (e.g., creative, advertising, packaging, consumer promotions, merchandising, etc.) to direct their work activities in order to generate concepts for effective execution of region marketing programs and objectives (e.g., drive trial, increase loyalty). Direct all creative activation work relevant to asset or market activation

• Acts as subject matter expert to ensure all region POS, packaging, coupons etc., protect the company’s rights, trademarks and investment while serving the best interest of our customers and assets

• Budget stewardship

• Relationship Management

Qualifications & Requirements

• 5 or more years of experience required, preferably with experiential or sports agencies supporting Consumer Packaged Goods (CPG) and/or the beverages industry

• Knowledge of brand strategy and application across channel, including local marketing

• Knowledge of key consumption occasions, shopper messaging, and methods of activation

• Proven track record of achieving sustainable results

• Sports Marketing Experience either with Team, League, Agency or client

• Strong Background in Social, Digital, Mobile technologies

Functional Skills:

• Knowledge and Understanding of brand standards, TM use, legal guidelines and Vis ID SME

• Knowledge of Agency capabilities

• Knowledge of League Rules

• Shopper Marketing Principles

• Strong social/digital background

• Sports Marketing Experience

• Rules development, legal approval process

What We Can Do For You

• Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world and we’re always innovating.

• Expansive & Diverse Customers: We focus on a diversified and large range of customers each day.

• Critical experiences: We work as a global network with a wide range of cross-functional partners to step-change the way we refresh the world and make an impact every day.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.